Tide with Bleach Consumer Insights

Who buys Tide with Bleach? A Tide with Bleach consumer is generally very low income, African American, and upper middle age. Tide with Bleach consumers are more likely to purchase Tide with Bleach during larger pantry stocking trips. Brands such as Dawn, Cascade, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Tide with Bleach Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.97
% of Basket $ (median)
19.9%
Total Basket $ (median)
$60.06

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tide with Bleach Consumer Demographics

demographic
index
Female
100
Male
97
<24
101
25-34
97
35-44
101
45-54
105
55-64
99
65+
85
African American
172
Asian
157
Caucasian
84
Hispanic
157
demographic
index
Has Kids
99
No Kids
103
- $20k
120
$20k-40k
99
$40k-60k
90
$60k-80k
99
$80k-100k
97
$100k-125k
109
$125k +
101
No College
103
College
100
Adv. Degree
98

Understand Tide with Bleach Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tide with Bleach Basket Affinity & Size

brand
basket affinity
Dawn 11.2x
Cascade 8.6x
Clorox 7.5x
Bounty 6.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
299

Where is Tide with Bleach Purchased?

channels
index
Club
80
Dollar
191
Drug
241
Food
61
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Bud Light 1.6x
CoverGirl 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
98
Credit
103
Debit
99
Food Stamps
44

When is Tide with Bleach Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.5%
Wed
11.8%
Thu
12.4%
Fri
14.8%
Sat
19.4%
time of day
Morning
15.4%
Noon
15.6%
Afternoon
36.9%
Evening
26.2%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tide with Bleach consumers purchase?

check mark

Why do Tide with Bleach consumers try new brands?

check mark

Where do Tide with Bleach consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tide with Bleach Target Market

Arrow and target

Who actually buys Tide with Bleach? Do these consumers match the intended target market of Tide with Bleach?

Thought bubble

What motivates the target market to purchase Tide with Bleach?

magnifying glass

What other target market should Tide with Bleach look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us