Tide with Bleach Consumer Insights

Who buys Tide with Bleach?

A Tide with Bleach consumer is generally very low income, African American, and upper middle age. Tide with Bleach consumers are more likely to purchase Tide with Bleach during larger pantry stocking trips. Brands such as Dawn, Cascade, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Tide with Bleach Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.97
% of Basket $ (median)
19.9%
Total Basket $ (median)
$60.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tide with Bleach Consumer Demographics

demographic
index
Female
100
Male
97
<24
101
25-34
97
35-44
101
45-54
105
55-64
99
65+
85
African American
172
Asian
157
Caucasian
84
Hispanic
157
demographic
index
Has Kids
99
No Kids
103
- $20k
120
$20k-40k
99
$40k-60k
90
$60k-80k
99
$80k-100k
97
$100k-125k
109
$125k +
101
No College
103
College
100
Adv. Degree
98

Understand Tide with Bleach Consumer Behavior

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Tide with Bleach Basket Affinity & Size

brand
basket affinity
Dawn 11.2x
Cascade 8.6x
Clorox 7.5x
Bounty 6.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
299

Where is Tide with Bleach Purchased?

channels
index
Club
80
Dollar
191
Drug
241
Food
61
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Bud Light 1.6x
CoverGirl 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
98
Credit
103
Debit
99
Food Stamps
44

When is Tide with Bleach Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.5%
Wed
11.8%
Thu
12.4%
Fri
14.8%
Sat
19.4%
time of day
Morning
15.4%
Noon
15.6%
Afternoon
36.9%
Evening
26.2%
Late
5.9%

About Our Tide with Bleach Consumer Insights

How do we know who buys Tide with Bleach? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tide with Bleach consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.