Tide with Downy Consumer Insights

Who buys Tide with Downy?

A Tide with Downy consumer is generally lower income, Asian, and adolescent age. Tide with Downy consumers are more likely to purchase Tide with Downy during larger pantry stocking trips. Brands such as Dawn, Cascade, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Tide with Downy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.48
% of Basket $ (median)
25.0%
Total Basket $ (median)
$41.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tide with Downy Consumer Demographics

demographic
index
Female
103
Male
73
<24
134
25-34
121
35-44
98
45-54
85
55-64
80
65+
56
African American
182
Asian
190
Caucasian
78
Hispanic
170
demographic
index
Has Kids
103
No Kids
92
- $20k
120
$20k-40k
133
$40k-60k
97
$60k-80k
96
$80k-100k
103
$100k-125k
64
$125k +
84
No College
127
College
100
Adv. Degree
68

Understand Tide with Downy Consumer Behavior

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Tide with Downy Basket Affinity & Size

brand
basket affinity
Dawn 14.9x
Cascade 8.4x
Charmin 8.2x
Febreze 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
262

Where is Tide with Downy Purchased?

channels
index
Club
32
Dollar
377
Drug
458
Food
31
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Marlboro 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
150
Credit
79
Debit
99
Food Stamps
51

When is Tide with Downy Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
12.1%
Wed
12.1%
Thu
10.7%
Fri
13.8%
Sat
19.4%
time of day
Morning
16.5%
Noon
16.1%
Afternoon
33.1%
Evening
27.0%
Late
7.3%

About Our Tide with Downy Consumer Insights

How do we know who buys Tide with Downy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tide with Downy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.