Tide with Downy Consumer Insights

Who buys Tide with Downy? A Tide with Downy consumer is generally lower income, Asian, and adolescent age. Tide with Downy consumers are more likely to purchase Tide with Downy during larger pantry stocking trips. Brands such as Dawn, Cascade, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Tide with Downy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.48
% of Basket $ (median)
25.0%
Total Basket $ (median)
$41.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tide with Downy Consumer Demographics

demographic
index
Female
103
Male
73
<24
134
25-34
121
35-44
98
45-54
85
55-64
80
65+
56
African American
182
Asian
190
Caucasian
78
Hispanic
170
demographic
index
Has Kids
103
No Kids
92
- $20k
120
$20k-40k
133
$40k-60k
97
$60k-80k
96
$80k-100k
103
$100k-125k
64
$125k +
84
No College
127
College
100
Adv. Degree
68

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Tide with Downy Basket Affinity & Size

brand
basket affinity
Dawn 14.9x
Cascade 8.4x
Charmin 8.2x
Febreze 6.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
262

Where is Tide with Downy Purchased?

channels
index
Club
32
Dollar
377
Drug
458
Food
31
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Marlboro 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
150
Credit
79
Debit
99
Food Stamps
51

When is Tide with Downy Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
12.1%
Wed
12.1%
Thu
10.7%
Fri
13.8%
Sat
19.4%
time of day
Morning
16.5%
Noon
16.1%
Afternoon
33.1%
Evening
27.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tide with Downy consumers purchase?

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Why do Tide with Downy consumers try new brands?

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Where do Tide with Downy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tide with Downy Target Market

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Who actually buys Tide with Downy? Do these consumers match the intended target market of Tide with Downy?

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What motivates the target market to purchase Tide with Downy?

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What other target market should Tide with Downy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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