Tide with Febreze Consumer Insights

Who buys Tide with Febreze?

A Tide with Febreze consumer is generally very low income, Asian, and adolescent age. Tide with Febreze consumers are more likely to purchase Tide with Febreze during larger pantry stocking trips. Brands such as Dawn, Cascade, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Tide with Febreze Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
20.6%
Total Basket $ (median)
$48.55

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tide with Febreze Consumer Demographics

demographic
index
Female
101
Male
87
<24
142
25-34
116
35-44
98
45-54
92
55-64
76
65+
58
African American
155
Asian
189
Caucasian
82
Hispanic
148
demographic
index
Has Kids
104
No Kids
90
- $20k
114
$20k-40k
105
$40k-60k
91
$60k-80k
101
$80k-100k
94
$100k-125k
100
$125k +
103
No College
101
College
100
Adv. Degree
100

Understand Tide with Febreze Consumer Behavior

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Tide with Febreze Basket Affinity & Size

brand
basket affinity
Dawn 12.2x
Cascade 9.6x
Bounty 9.0x
Charmin 7.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
278

Where is Tide with Febreze Purchased?

channels
index
Club
102
Dollar
238
Drug
350
Food
44
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Hawaiian Punch 1.5x
Gold Peak 1.5x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
112
Credit
97
Debit
100
Food Stamps
45

When is Tide with Febreze Purchased?

day of week
Sun
18.3%
Mon
12.7%
Tue
11.1%
Wed
11.8%
Thu
11.1%
Fri
15.3%
Sat
19.7%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
34.5%
Evening
26.4%
Late
7.0%

About Our Tide with Febreze Consumer Insights

How do we know who buys Tide with Febreze? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tide with Febreze consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.