Tide with Febreze Consumer Insights

Who buys Tide with Febreze? A Tide with Febreze consumer is generally very low income, Asian, and adolescent age. Tide with Febreze consumers are more likely to purchase Tide with Febreze during larger pantry stocking trips. Brands such as Dawn, Cascade, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Tide with Febreze Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
20.6%
Total Basket $ (median)
$48.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tide with Febreze Consumer Demographics

demographic
index
Female
101
Male
87
<24
142
25-34
116
35-44
98
45-54
92
55-64
76
65+
58
African American
155
Asian
189
Caucasian
82
Hispanic
148
demographic
index
Has Kids
104
No Kids
90
- $20k
114
$20k-40k
105
$40k-60k
91
$60k-80k
101
$80k-100k
94
$100k-125k
100
$125k +
103
No College
101
College
100
Adv. Degree
100

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Tide with Febreze Basket Affinity & Size

brand
basket affinity
Dawn 12.2x
Cascade 9.6x
Bounty 9.0x
Charmin 7.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
278

Where is Tide with Febreze Purchased?

channels
index
Club
102
Dollar
238
Drug
350
Food
44
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Hawaiian Punch 1.5x
Gold Peak 1.5x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
112
Credit
97
Debit
100
Food Stamps
45

When is Tide with Febreze Purchased?

day of week
Sun
18.3%
Mon
12.7%
Tue
11.1%
Wed
11.8%
Thu
11.1%
Fri
15.3%
Sat
19.7%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
34.5%
Evening
26.4%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tide with Febreze consumers purchase?

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Why do Tide with Febreze consumers try new brands?

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Where do Tide with Febreze consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tide with Febreze Target Market

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Who actually buys Tide with Febreze? Do these consumers match the intended target market of Tide with Febreze?

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What motivates the target market to purchase Tide with Febreze?

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What other target market should Tide with Febreze look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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