Tilex Consumer Insights

Who buys Tilex?

A Tilex consumer is generally very high income, African American, and senior age. Tilex consumers are more likely to purchase Tilex during larger pantry stocking trips. Brands such as Clorox, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Tilex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tilex Consumer Demographics

demographic
index
Female
98
Male
121
<24
82
25-34
70
35-44
96
45-54
132
55-64
119
65+
188
African American
129
Asian
97
Caucasian
97
Hispanic
122
demographic
index
Has Kids
93
No Kids
115
- $20k
72
$20k-40k
87
$40k-60k
89
$60k-80k
105
$80k-100k
91
$100k-125k
107
$125k +
149
No College
91
College
98
Adv. Degree
119

Understand Tilex Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tilex Basket Affinity & Size

brand
basket affinity
Clorox 11.6x
Lysol 11.4x
Swiffer 6.8x
Cascade 6.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
396

Where is Tilex Purchased?

channels
index
Club
30
Dollar
127
Drug
83
Food
99
Gas & Convenience
3
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Smart Balance 1.5x
Bertolli 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
102
Credit
114
Debit
94
Food Stamps
43

When is Tilex Purchased?

day of week
Sun
18.5%
Mon
13.9%
Tue
12.7%
Wed
11.4%
Thu
11.2%
Fri
14.7%
Sat
17.7%
time of day
Morning
16.0%
Noon
20.8%
Afternoon
36.6%
Evening
21.6%
Late
5.0%

Get More Tilex Data

Contact us for the latest Tilex consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Tilex consumers switch to?

Stop sign

Why do consumers stop buying Tilex products?

Store front

Which retailers do Tilex shoppers prefer to shop at?

Sale sign

What motivates consumers to try Tilex products?

Research the Tilex Target Market

Arrow and target

Who actually buys Tilex? Do these consumers match the intended target market of Tilex?

Thought bubble

What motivates the target market to buy Tilex?

Magnifying glass

What other target market should Tilex look at?

Venn diagram

Which other brands have a similar target market?

About Our Tilex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.