Tillamook Consumer Insights

Who buys Tillamook?

A Tillamook consumer is generally very high income, Asian, and senior age. Tillamook consumers are more likely to purchase Tillamook during larger pantry stocking trips. Brands such as Oroweat, Mission (Foods), and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Tillamook Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$61.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tillamook Consumer Demographics

demographic
index
Female
99
Male
112
<24
101
25-34
110
35-44
95
45-54
95
55-64
92
65+
132
African American
36
Asian
102
Caucasian
101
Hispanic
94
demographic
index
Has Kids
101
No Kids
99
- $20k
96
$20k-40k
102
$40k-60k
99
$60k-80k
95
$80k-100k
103
$100k-125k
97
$125k +
108
No College
85
College
107
Adv. Degree
83

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Tillamook Basket Affinity & Size

brand
basket affinity
Oroweat 9.4x
Mission (Foods) 5.9x
Jennie-O 5.5x
Taylor Farms 4.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
395

Where is Tillamook Purchased?

channels
index
Club
143
Dollar
1
Drug
1
Food
154
Gas & Convenience
39
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Fresh Selections 1.6x
Taylor Farms 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
141
Credit
69
Debit
100
Food Stamps
183

When is Tillamook Purchased?

day of week
Sun
17.4%
Mon
14.6%
Tue
13.2%
Wed
12.2%
Thu
11.4%
Fri
14.6%
Sat
16.6%
time of day
Morning
14.1%
Noon
16.7%
Afternoon
35.5%
Evening
27.6%
Late
6.2%

Get More Tillamook Data

Contact us for the latest Tillamook consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tillamook consumers switch to?

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Why do consumers stop buying Tillamook products?

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Which retailers do Tillamook shoppers prefer to shop at?

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What motivates consumers to try Tillamook products?

Research the Tillamook Target Market

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Who actually buys Tillamook? Do these consumers match the intended target market of Tillamook?

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What motivates the target market to purchase Tillamook?

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What other target market should Tillamook look at?

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Which other brands have a similar target market?

About Our Tillamook Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.