Tinactin Consumer Insights

Who buys Tinactin? Tinactin consumers are generally very low income, Hispanic, and senior age. Tinactin consumers are more likely to purchase Tinactin during larger pantry stocking trips. Brands such as TRESemme, CoverGirl, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Tinactin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.39
% of Basket $ (median)
12.3%
Total Basket $ (median)
$43.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tinactin Consumer Demographics

demographic
index
Female
98
Male
118
<24
94
25-34
100
35-44
91
45-54
101
55-64
130
65+
148
African American
96
Asian
84
Caucasian
99
Hispanic
127
demographic
index
Has Kids
89
No Kids
125
- $20k
107
$20k-40k
97
$40k-60k
96
$60k-80k
102
$80k-100k
98
$100k-125k
105
$125k +
99
No College
112
College
100
Adv. Degree
88

Understand Tinactin Consumer Behavior

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Tinactin Basket Affinity & Size

brand
basket affinity
TRESemme 10.4x
CoverGirl 8.4x
Neutrogena 8.2x
Febreze 6.7x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
253

Where is Tinactin Purchased?

channels
index
Beauty
41
Dollar
202
Drug
312
Food
23
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Armour 1.6x
Diet Mountain Dew 1.6x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
126
Credit
91
Debit
106
Food Stamps
36

When is Tinactin Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
10.8%
Wed
11.4%
Thu
14.0%
Fri
14.5%
Sat
18.9%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
31.7%
Evening
27.1%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tinactin consumers purchase?

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Why do Tinactin consumers try new brands?

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Where do Tinactin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tinactin Target Market

Arrow and target

Who actually buys Tinactin? Do these consumers match the intended target market of Tinactin?

Thought bubble

What motivates the target market to purchase Tinactin?

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What other target market should Tinactin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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