Tina's Consumer Insights

Who buys Tina's? A Tina's consumer is generally very low income, Hispanic, and adolescent age. Tina's consumers are more likely to purchase Tina's during larger pantry stocking trips. Brands such as Banquet, Bar-S, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Tina's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.60
% of Basket $ (median)
3.2%
Total Basket $ (median)
$50.13

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tina's Consumer Demographics

demographic
index
Female
96
Male
137
<24
177
25-34
145
35-44
88
45-54
78
55-64
50
65+
65
African American
87
Asian
245
Caucasian
63
Hispanic
267
demographic
index
Has Kids
101
No Kids
98
- $20k
197
$20k-40k
144
$40k-60k
113
$60k-80k
80
$80k-100k
77
$100k-125k
56
$125k +
54
No College
160
College
95
Adv. Degree
56

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Tina's Basket Affinity & Size

brand
basket affinity
Banquet 9.8x
Bar-S 9.8x
Marie Callender's 8.7x
Red Baron 7.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
510

Where is Tina's Purchased?

channels
index
Club
5
Dollar
50
Drug
2
Food
238
Gas & Convenience
11
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.1x
Bar-S 1.8x
Arizona (Beverage) 1.6x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
199
Credit
52
Debit
76
Food Stamps
261

When is Tina's Purchased?

day of week
Sun
20.7%
Mon
15.4%
Tue
13.2%
Wed
12.9%
Thu
10.0%
Fri
12.8%
Sat
15.1%
time of day
Morning
13.4%
Noon
15.9%
Afternoon
30.8%
Evening
30.6%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tina's consumers purchase?

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Why do Tina's consumers try new brands?

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Where do Tina's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tina's Target Market

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Who actually buys Tina's? Do these consumers match the intended target market of Tina's?

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What motivates the target market to purchase Tina's?

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What other target market should Tina's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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