TinkerBell Consumer Insights

Who buys TinkerBell?

A TinkerBell consumer is generally very low income, Caucasian, and adolescent age. TinkerBell consumers are more likely to purchase TinkerBell during larger pantry stocking trips. Brands such as Old El Paso, Totino's Party Pizza, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

TinkerBell Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.85
% of Basket $ (median)
1.3%
Total Basket $ (median)
$66.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TinkerBell Consumer Demographics

demographic
index
Female
101
Male
88
<24
167
25-34
117
35-44
107
45-54
73
55-64
68
65+
44
African American
62
Asian
13
Caucasian
117
Hispanic
61
demographic
index
Has Kids
114
No Kids
67
- $20k
138
$20k-40k
135
$40k-60k
130
$60k-80k
94
$80k-100k
78
$100k-125k
64
$125k +
48
No College
140
College
99
Adv. Degree
60

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TinkerBell Basket Affinity & Size

brand
basket affinity
Old El Paso 14.1x
Totino's Party Pizza 8.2x
Ro-Tel 7.2x
Mission (Foods) 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
575

Where is TinkerBell Purchased?

channels
index
Club
1
Dollar
0
Drug
7
Food
6
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Blue Bonnet 1.9x
Ro-Tel 1.8x
Farmers Market 1.8x

How Did They Pay?

method
index
Cash
83
Credit
79
Debit
118
Food Stamps
206

When is TinkerBell Purchased?

day of week
Sun
14.0%
Mon
9.1%
Tue
14.6%
Wed
11.6%
Thu
12.3%
Fri
19.7%
Sat
18.7%
time of day
Morning
15.6%
Noon
18.8%
Afternoon
37.1%
Evening
22.9%
Late
5.6%

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Find Answers to Questions

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Which brands do TinkerBell consumers switch to?

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Why do consumers stop buying TinkerBell products?

Store front

Which retailers do TinkerBell shoppers prefer to shop at?

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What motivates consumers to try TinkerBell products?

Research the TinkerBell Target Market

Arrow and target

Who actually buys TinkerBell? Do these consumers match the intended target market of TinkerBell?

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What motivates the target market to buy TinkerBell?

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What other target market should TinkerBell look at?

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Which other brands have a similar target market?

About Our TinkerBell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.