TinkerBell Consumer Insights

Who buys TinkerBell? A TinkerBell consumer is generally very low income, Caucasian, and adolescent age. TinkerBell consumers are more likely to purchase TinkerBell during larger pantry stocking trips. Brands such as Old El Paso, Totino's Party Pizza, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

TinkerBell Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.85
% of Basket $ (median)
1.3%
Total Basket $ (median)
$66.08

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TinkerBell Consumer Demographics

demographic
index
Female
101
Male
88
<24
167
25-34
117
35-44
107
45-54
73
55-64
68
65+
44
African American
62
Asian
13
Caucasian
117
Hispanic
61
demographic
index
Has Kids
114
No Kids
67
- $20k
138
$20k-40k
135
$40k-60k
130
$60k-80k
94
$80k-100k
78
$100k-125k
64
$125k +
48
No College
140
College
99
Adv. Degree
60

Understand TinkerBell Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

TinkerBell Basket Affinity & Size

brand
basket affinity
Old El Paso 14.1x
Totino's Party Pizza 8.2x
Ro-Tel 7.2x
Mission (Foods) 7.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
575

Where is TinkerBell Purchased?

channels
index
Club
1
Dollar
0
Drug
7
Food
6
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Blue Bonnet 1.9x
Ro-Tel 1.8x
Farmers Market 1.8x

How Did They Pay?

method
index
Cash
83
Credit
79
Debit
118
Food Stamps
206

When is TinkerBell Purchased?

day of week
Sun
14.0%
Mon
9.1%
Tue
14.6%
Wed
11.6%
Thu
12.3%
Fri
19.7%
Sat
18.7%
time of day
Morning
15.6%
Noon
18.8%
Afternoon
37.1%
Evening
22.9%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do TinkerBell consumers purchase?

check mark

Why do TinkerBell consumers try new brands?

check mark

Where do TinkerBell consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TinkerBell Target Market

Arrow and target

Who actually buys TinkerBell? Do these consumers match the intended target market of TinkerBell?

Thought bubble

What motivates the target market to purchase TinkerBell?

magnifying glass

What other target market should TinkerBell look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us