TOAST-EMS Consumer Insights

Who buys TOAST-EMS?

A TOAST-EMS consumer is generally lower income, African American, and young adult age. TOAST-EMS consumers are more likely to purchase TOAST-EMS during larger pantry stocking trips. Brands such as Libby's, Nabisco, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

TOAST-EMS Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.7%
Total Basket $ (median)
$13.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TOAST-EMS Consumer Demographics

demographic
index
Female
97
Male
127
<24
116
25-34
121
35-44
93
45-54
105
55-64
53
65+
86
African American
225
Asian
28
Caucasian
100
Hispanic
96
demographic
index
Has Kids
108
No Kids
83
- $20k
143
$20k-40k
157
$40k-60k
130
$60k-80k
109
$80k-100k
56
$100k-125k
56
$125k +
23
No College
140
College
103
Adv. Degree
38

Understand TOAST-EMS Consumer Behavior

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TOAST-EMS Basket Affinity & Size

brand
basket affinity
Libby's 17.9x
Nabisco 15.8x
Red Baron 14.0x
Chex Mix 13.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
217
Pantry Stocking (21+ Items)
313

Where is TOAST-EMS Purchased?

channels
index
Dollar
5290
Food
2
Gas & Convenience
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.2x
Armour 2.0x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
149
Credit
60
Debit
104
Food Stamps
182

When is TOAST-EMS Purchased?

day of week
Sun
16.4%
Mon
12.3%
Tue
13.6%
Wed
13.0%
Thu
12.6%
Fri
15.1%
Sat
17.0%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
39.8%
Evening
26.1%
Late
2.1%

Get More TOAST-EMS Data

Contact us for the latest TOAST-EMS consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do TOAST-EMS consumers switch to?

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Why do consumers stop buying TOAST-EMS products?

Store front

Which retailers do TOAST-EMS shoppers prefer to shop at?

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What motivates consumers to try TOAST-EMS products?

Research the TOAST-EMS Target Market

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Who actually buys TOAST-EMS? Do these consumers match the intended target market of TOAST-EMS?

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What motivates the target market to buy TOAST-EMS?

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What other target market should TOAST-EMS look at?

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Which other brands have a similar target market?

About Our TOAST-EMS Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.