TOAST-EMS Consumer Insights

Who buys TOAST-EMS?

A TOAST-EMS consumer is generally lower income, African American, and young adult age. TOAST-EMS consumers are more likely to purchase TOAST-EMS during larger pantry stocking trips. Brands such as Libby's, Nabisco, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

TOAST-EMS Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.7%
Total Basket $ (median)
$13.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TOAST-EMS Consumer Demographics

demographic
index
Female
97
Male
127
<24
116
25-34
121
35-44
93
45-54
105
55-64
53
65+
86
African American
225
Asian
28
Caucasian
100
Hispanic
96
demographic
index
Has Kids
108
No Kids
83
- $20k
143
$20k-40k
157
$40k-60k
130
$60k-80k
109
$80k-100k
56
$100k-125k
56
$125k +
23
No College
140
College
103
Adv. Degree
38

Understand TOAST-EMS Consumer Behavior

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TOAST-EMS Basket Affinity & Size

brand
basket affinity
Libby's 17.9x
Nabisco 15.8x
Red Baron 14.0x
Chex Mix 13.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
217
Pantry Stocking (21+ Items)
313

Where is TOAST-EMS Purchased?

channels
index
Dollar
5290
Food
2
Gas & Convenience
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.2x
Armour 2.0x
Totino's Party Pizza 2.0x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
149
Credit
60
Debit
104
Food Stamps
182

When is TOAST-EMS Purchased?

day of week
Sun
16.4%
Mon
12.3%
Tue
13.6%
Wed
13.0%
Thu
12.6%
Fri
15.1%
Sat
17.0%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
39.8%
Evening
26.1%
Late
2.1%

About Our TOAST-EMS Consumer Insights

How do we know who buys TOAST-EMS? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the TOAST-EMS consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.