Toaster Pastries Consumer Insights

Who buys Toaster Pastries?

A Toaster Pastries consumer is generally slightly lower income, Caucasian, and lower middle age. Toaster Pastries consumers are more likely to purchase Toaster Pastries during larger pantry stocking trips. Brands such as Quaker Chewy, Pop-Tarts, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Toaster Pastries Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.7%
Total Basket $ (median)
$53.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Toaster Pastries Consumer Demographics

demographic
index
Female
103
Male
73
<24
80
25-34
116
35-44
118
45-54
78
55-64
40
65+
39
African American
61
Asian
36
Caucasian
116
Hispanic
45
demographic
index
Has Kids
120
No Kids
54
- $20k
90
$20k-40k
114
$40k-60k
117
$60k-80k
113
$80k-100k
100
$100k-125k
92
$125k +
48
No College
112
College
98
Adv. Degree
93

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Toaster Pastries Basket Affinity & Size

brand
basket affinity
Quaker Chewy 30.0x
Pop-Tarts 23.0x
Kellogg's 21.9x
Cinnamon Toast Crunch 16.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
566

Where is Toaster Pastries Purchased?

channels
index
Dollar
8
Drug
3
Food
209
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.9x
Kelloggs Pop Tarts 1.6x
Cinnamon Toast Crunch 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
103
Credit
49
Debit
141
Food Stamps
155

When is Toaster Pastries Purchased?

day of week
Sun
15.6%
Mon
13.3%
Tue
12.3%
Wed
11.7%
Thu
12.2%
Fri
16.4%
Sat
18.4%
time of day
Morning
16.7%
Noon
19.5%
Afternoon
35.1%
Evening
25.6%
Late
3.0%

Get More Toaster Pastries Data

Contact us for the latest Toaster Pastries consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Toaster Pastries consumers switch to?

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Why do consumers stop buying Toaster Pastries products?

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Which retailers do Toaster Pastries shoppers prefer to shop at?

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What motivates consumers to try Toaster Pastries products?

Research the Toaster Pastries Target Market

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Who actually buys Toaster Pastries? Do these consumers match the intended target market of Toaster Pastries?

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What motivates the target market to buy Toaster Pastries?

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What other target market should Toaster Pastries look at?

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Which other brands have a similar target market?

About Our Toaster Pastries Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.