Toblerone Consumer Insights

Who buys Toblerone? Toblerone consumers are generally very low income, Asian, and adolescent age. Toblerone consumers are more likely to purchase Toblerone during larger pantry stocking trips. Brands such as Lindt, Twix, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Toblerone Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.2%
Total Basket $ (median)
$27.72

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Toblerone Consumer Demographics

demographic
index
Female
97
Male
134
<24
152
25-34
111
35-44
100
45-54
93
55-64
79
65+
52
African American
62
Asian
324
Caucasian
79
Hispanic
98
demographic
index
Has Kids
95
No Kids
112
- $20k
128
$20k-40k
105
$40k-60k
96
$60k-80k
119
$80k-100k
86
$100k-125k
85
$125k +
84
No College
74
College
105
Adv. Degree
106

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Toblerone Basket Affinity & Size

brand
basket affinity
Lindt 28.5x
Twix 10.4x
Kit Kat 7.9x
Twizzlers 7.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
209

Where is Toblerone Purchased?

channels
index
Dollar
63
Drug
291
Food
74
Gas & Convenience
9
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.6x
Cadbury 1.5x
Horizon Organic 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
130
Credit
102
Debit
84
Food Stamps
84

When is Toblerone Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
13.8%
Wed
12.8%
Thu
14.2%
Fri
14.6%
Sat
16.8%
time of day
Morning
12.3%
Noon
14.0%
Afternoon
34.2%
Evening
29.7%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Toblerone consumers purchase?

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Why do Toblerone consumers try new brands?

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Where do Toblerone consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Toblerone Target Market

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Who actually buys Toblerone? Do these consumers match the intended target market of Toblerone?

Thought bubble

What motivates the target market to purchase Toblerone?

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What other target market should Toblerone look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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