Toblerone Consumer Insights

Who buys Toblerone?

A Toblerone consumer is generally very low income, Asian, and adolescent age. Toblerone consumers are more likely to purchase Toblerone during larger pantry stocking trips. Brands such as Lindt, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Toblerone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
7.2%
Total Basket $ (median)
$27.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Toblerone Consumer Demographics

demographic
index
Female
97
Male
134
<24
152
25-34
111
35-44
100
45-54
93
55-64
79
65+
52
African American
62
Asian
324
Caucasian
79
Hispanic
98
demographic
index
Has Kids
95
No Kids
112
- $20k
128
$20k-40k
105
$40k-60k
96
$60k-80k
119
$80k-100k
86
$100k-125k
85
$125k +
84
No College
74
College
105
Adv. Degree
106

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Toblerone Basket Affinity & Size

brand
basket affinity
Lindt 28.5x
Twix 10.4x
Kit Kat 7.9x
Twizzlers 7.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
209

Where is Toblerone Purchased?

channels
index
Dollar
63
Drug
291
Food
74
Gas & Convenience
9
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.6x
Cadbury 1.5x
Horizon Organic 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
130
Credit
102
Debit
84
Food Stamps
84

When is Toblerone Purchased?

day of week
Sun
14.6%
Mon
13.3%
Tue
13.8%
Wed
12.8%
Thu
14.2%
Fri
14.6%
Sat
16.8%
time of day
Morning
12.3%
Noon
14.0%
Afternoon
34.2%
Evening
29.7%
Late
9.8%

About Our Toblerone Consumer Insights

How do we know who buys Toblerone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Toblerone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.