Tofurky Consumer Insights

Who buys Tofurky?

A Tofurky consumer is generally lower income, Asian, and adolescent age. Tofurky consumers are more likely to purchase Tofurky during larger pantry stocking trips. Brands such as Almond Breeze, Horizon Organic, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Tofurky Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tofurky Consumer Demographics

demographic
index
Female
97
Male
126
<24
169
25-34
110
35-44
90
45-54
106
55-64
92
65+
44
African American
104
Asian
115
Caucasian
98
Hispanic
111
demographic
index
Has Kids
84
No Kids
136
- $20k
113
$20k-40k
114
$40k-60k
95
$60k-80k
95
$80k-100k
90
$100k-125k
96
$125k +
102
No College
83
College
91
Adv. Degree
164

Understand Tofurky Consumer Behavior

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Tofurky Basket Affinity & Size

brand
basket affinity
Almond Breeze 24.4x
Horizon Organic 13.0x
Sabra 12.8x
Silk 11.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
356

Where is Tofurky Purchased?

channels
index
Club
0
Drug
10
Food
286
Gas & Convenience
4
Mass
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.3x
Sabra 1.8x
Gold Peak 1.7x
Silk 1.7x

How Did They Pay?

method
index
Cash
73
Credit
143
Debit
80
Food Stamps
69

When is Tofurky Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
13.4%
Wed
13.6%
Thu
12.0%
Fri
14.1%
Sat
16.5%
time of day
Morning
12.2%
Noon
12.7%
Afternoon
38.6%
Evening
29.9%
Late
6.6%

Get More Tofurky Data

Contact us for the latest Tofurky consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tofurky consumers switch to?

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Why do consumers stop buying Tofurky products?

Store front

Which retailers do Tofurky shoppers prefer to shop at?

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What motivates consumers to try Tofurky products?

Research the Tofurky Target Market

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Who actually buys Tofurky? Do these consumers match the intended target market of Tofurky?

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What motivates the target market to buy Tofurky?

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What other target market should Tofurky look at?

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Which other brands have a similar target market?

About Our Tofurky Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.