Tofurky Consumer Insights

Who buys Tofurky? A Tofurky consumer is generally lower income, Asian, and adolescent age. Tofurky consumers are more likely to purchase Tofurky during larger pantry stocking trips. Brands such as Almond Breeze, Horizon Organic, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Tofurky Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.79

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tofurky Consumer Demographics

demographic
index
Female
97
Male
126
<24
169
25-34
110
35-44
90
45-54
106
55-64
92
65+
44
African American
104
Asian
115
Caucasian
98
Hispanic
111
demographic
index
Has Kids
84
No Kids
136
- $20k
113
$20k-40k
114
$40k-60k
95
$60k-80k
95
$80k-100k
90
$100k-125k
96
$125k +
102
No College
83
College
91
Adv. Degree
164

Understand Tofurky Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tofurky Basket Affinity & Size

brand
basket affinity
Almond Breeze 24.4x
Horizon Organic 13.0x
Sabra 12.8x
Silk 11.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
356

Where is Tofurky Purchased?

channels
index
Club
0
Drug
10
Food
286
Gas & Convenience
4
Mass
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.3x
Sabra 1.8x
Gold Peak 1.7x
Silk 1.7x

How Did They Pay?

method
index
Cash
73
Credit
143
Debit
80
Food Stamps
69

When is Tofurky Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
13.4%
Wed
13.6%
Thu
12.0%
Fri
14.1%
Sat
16.5%
time of day
Morning
12.2%
Noon
12.7%
Afternoon
38.6%
Evening
29.9%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tofurky consumers purchase?

check mark

Why do Tofurky consumers try new brands?

check mark

Where do Tofurky consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tofurky Target Market

Arrow and target

Who actually buys Tofurky? Do these consumers match the intended target market of Tofurky?

Thought bubble

What motivates the target market to purchase Tofurky?

magnifying glass

What other target market should Tofurky look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us