Tombstone Consumer Insights

Who buys Tombstone?

A Tombstone consumer is generally lower income, Caucasian, and upper middle age. Tombstone consumers are more likely to purchase Tombstone during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Chef Boyardee, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Tombstone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.19
% of Basket $ (median)
9.2%
Total Basket $ (median)
$67.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tombstone Consumer Demographics

demographic
index
Female
100
Male
100
<24
88
25-34
106
35-44
100
45-54
112
55-64
74
65+
42
African American
73
Asian
35
Caucasian
114
Hispanic
57
demographic
index
Has Kids
104
No Kids
92
- $20k
95
$20k-40k
111
$40k-60k
110
$60k-80k
110
$80k-100k
104
$100k-125k
85
$125k +
66
No College
100
College
104
Adv. Degree
82

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Tombstone Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.9x
Chef Boyardee 5.3x
Totino's Party Pizza 4.7x
Banquet 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
468

Where is Tombstone Purchased?

channels
index
Club
9
Dollar
289
Drug
15
Food
152
Gas & Convenience
26
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.7x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
98
Credit
92
Debit
102
Food Stamps
163

When is Tombstone Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
11.9%
Wed
11.6%
Thu
11.3%
Fri
15.5%
Sat
18.3%
time of day
Morning
12.6%
Noon
15.1%
Afternoon
33.6%
Evening
32.0%
Late
6.7%

About Our Tombstone Consumer Insights

How do we know who buys Tombstone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tombstone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.