Tombstone Consumer Insights

Who buys Tombstone? A Tombstone consumer is generally lower income, Caucasian, and upper middle age. Tombstone consumers are more likely to purchase Tombstone during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Chef Boyardee, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Tombstone Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.19
% of Basket $ (median)
9.2%
Total Basket $ (median)
$67.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tombstone Consumer Demographics

demographic
index
Female
100
Male
100
<24
88
25-34
106
35-44
100
45-54
112
55-64
74
65+
42
African American
73
Asian
35
Caucasian
114
Hispanic
57
demographic
index
Has Kids
104
No Kids
92
- $20k
95
$20k-40k
111
$40k-60k
110
$60k-80k
110
$80k-100k
104
$100k-125k
85
$125k +
66
No College
100
College
104
Adv. Degree
82

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Tombstone Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.9x
Chef Boyardee 5.3x
Totino's Party Pizza 4.7x
Banquet 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
468

Where is Tombstone Purchased?

channels
index
Club
9
Dollar
289
Drug
15
Food
152
Gas & Convenience
26
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Baron 1.7x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
98
Credit
92
Debit
102
Food Stamps
163

When is Tombstone Purchased?

day of week
Sun
18.5%
Mon
12.8%
Tue
11.9%
Wed
11.6%
Thu
11.3%
Fri
15.5%
Sat
18.3%
time of day
Morning
12.6%
Noon
15.1%
Afternoon
33.6%
Evening
32.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tombstone consumers purchase?

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Why do Tombstone consumers try new brands?

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Where do Tombstone consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tombstone Target Market

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Who actually buys Tombstone? Do these consumers match the intended target market of Tombstone?

Thought bubble

What motivates the target market to purchase Tombstone?

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What other target market should Tombstone look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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