Tomcat Consumer Insights

Who buys Tomcat?

A Tomcat consumer is generally very low income, Asian, and adolescent age. Tomcat consumers are more likely to purchase Tomcat during larger pantry stocking trips. Brands such as Charmin, Febreze, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Tomcat Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.72
% of Basket $ (median)
8.0%
Total Basket $ (median)
$59.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tomcat Consumer Demographics

demographic
index
Female
100
Male
103
<24
136
25-34
98
35-44
90
45-54
99
55-64
136
65+
124
African American
96
Asian
109
Caucasian
100
Hispanic
91
demographic
index
Has Kids
92
No Kids
117
- $20k
122
$20k-40k
121
$40k-60k
121
$60k-80k
103
$80k-100k
88
$100k-125k
74
$125k +
57
No College
123
College
101
Adv. Degree
68

Understand Tomcat Consumer Behavior

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Tomcat Basket Affinity & Size

brand
basket affinity
Charmin 9.9x
Febreze 8.6x
Puffs 8.5x
Lysol 6.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
314

Where is Tomcat Purchased?

channels
index
Drug
17
Food
15
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Diet Mountain Dew 1.7x
Armour 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
105
Food Stamps
76

When is Tomcat Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
13.4%
Wed
13.0%
Thu
12.1%
Fri
14.3%
Sat
16.6%
time of day
Morning
16.9%
Noon
15.4%
Afternoon
31.6%
Evening
28.0%
Late
8.1%

About Our Tomcat Consumer Insights

How do we know who buys Tomcat? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tomcat consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.