Tom's of Maine Consumer Insights

Who buys Tom's of Maine? A Tom's of Maine consumer is generally very high income, Asian, and lower middle age. Tom's of Maine consumers are more likely to purchase Tom's of Maine during larger pantry stocking trips. Brands such as Archer Farms, Oral-B, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Tom's of Maine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.25
% of Basket $ (median)
7.4%
Total Basket $ (median)
$57.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tom's of Maine Consumer Demographics

demographic
index
Female
100
Male
100
<24
90
25-34
106
35-44
114
45-54
81
55-64
69
65+
82
African American
100
Asian
133
Caucasian
96
Hispanic
87
demographic
index
Has Kids
107
No Kids
85
- $20k
74
$20k-40k
76
$40k-60k
91
$60k-80k
102
$80k-100k
105
$100k-125k
114
$125k +
142
No College
63
College
103
Adv. Degree
129

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Tom's of Maine Basket Affinity & Size

brand
basket affinity
Archer Farms 13.1x
Oral-B 12.1x
Listerine 8.4x
Horizon Organic 7.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
325

Where is Tom's of Maine Purchased?

channels
index
Beauty
127
Dollar
1
Drug
173
Food
75
Gas & Convenience
3
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Eggland's Best 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
83
Credit
120
Debit
97
Food Stamps
27

When is Tom's of Maine Purchased?

day of week
Sun
15.5%
Mon
13.5%
Tue
12.8%
Wed
13.6%
Thu
12.9%
Fri
15.1%
Sat
16.4%
time of day
Morning
16.4%
Noon
18.0%
Afternoon
35.0%
Evening
23.7%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tom's of Maine consumers purchase?

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Why do Tom's of Maine consumers try new brands?

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Where do Tom's of Maine consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tom's of Maine Target Market

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Who actually buys Tom's of Maine? Do these consumers match the intended target market of Tom's of Maine?

Thought bubble

What motivates the target market to purchase Tom's of Maine?

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What other target market should Tom's of Maine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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