Tom's of Maine Consumer Insights

Who buys Tom's of Maine?

A Tom's of Maine consumer is generally very high income, Asian, and lower middle age. Tom's of Maine consumers are more likely to purchase Tom's of Maine during larger pantry stocking trips. Brands such as Archer Farms, Oral-B, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Tom's of Maine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.25
% of Basket $ (median)
7.4%
Total Basket $ (median)
$57.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tom's of Maine Consumer Demographics

demographic
index
Female
100
Male
100
<24
90
25-34
106
35-44
114
45-54
81
55-64
69
65+
82
African American
100
Asian
133
Caucasian
96
Hispanic
87
demographic
index
Has Kids
107
No Kids
85
- $20k
74
$20k-40k
76
$40k-60k
91
$60k-80k
102
$80k-100k
105
$100k-125k
114
$125k +
142
No College
63
College
103
Adv. Degree
129

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Tom's of Maine Basket Affinity & Size

brand
basket affinity
Archer Farms 13.1x
Oral-B 12.1x
Listerine 8.4x
Horizon Organic 7.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
325

Where is Tom's of Maine Purchased?

channels
index
Beauty
127
Dollar
1
Drug
173
Food
75
Gas & Convenience
3
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Eggland's Best 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
83
Credit
120
Debit
97
Food Stamps
27

When is Tom's of Maine Purchased?

day of week
Sun
15.5%
Mon
13.5%
Tue
12.8%
Wed
13.6%
Thu
12.9%
Fri
15.1%
Sat
16.4%
time of day
Morning
16.4%
Noon
18.0%
Afternoon
35.0%
Evening
23.7%
Late
6.9%

Get More Tom's of Maine Data

Contact us for the latest Tom's of Maine consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tom's of Maine consumers switch to?

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Why do consumers stop buying Tom's of Maine products?

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Which retailers do Tom's of Maine shoppers prefer to shop at?

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What motivates consumers to try Tom's of Maine products?

Research the Tom's of Maine Target Market

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Who actually buys Tom's of Maine? Do these consumers match the intended target market of Tom's of Maine?

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What motivates the target market to buy Tom's of Maine?

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What other target market should Tom's of Maine look at?

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Which other brands have a similar target market?

About Our Tom's of Maine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.