Tone (Cosmetics) Consumer Insights

Who buys Tone (Cosmetics)? A Tone (Cosmetics) consumer is generally lower income, African American, and young adult age. Tone (Cosmetics) consumers are more likely to purchase Tone (Cosmetics) during larger pantry stocking trips. Brands such as Softsoap, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Tone (Cosmetics) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.2%
Total Basket $ (median)
$48.34

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tone (Cosmetics) Consumer Demographics

demographic
index
Female
104
Male
65
<24
97
25-34
127
35-44
92
45-54
91
55-64
89
65+
50
African American
271
Asian
90
Caucasian
88
Hispanic
124
demographic
index
Has Kids
98
No Kids
105
- $20k
129
$20k-40k
142
$40k-60k
109
$60k-80k
93
$80k-100k
88
$100k-125k
72
$125k +
58
No College
114
College
104
Adv. Degree
64

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Tone (Cosmetics) Basket Affinity & Size

brand
basket affinity
Softsoap 13.8x
Olay 8.1x
Secret 7.6x
TRESemme 6.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
341

Where is Tone (Cosmetics) Purchased?

channels
index
Beauty
4
Dollar
312
Drug
263
Food
38
Gas & Convenience
2
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
122
Credit
80
Debit
111
Food Stamps
64

When is Tone (Cosmetics) Purchased?

day of week
Sun
15.0%
Mon
12.4%
Tue
12.9%
Wed
12.1%
Thu
12.4%
Fri
15.4%
Sat
19.9%
time of day
Morning
14.6%
Noon
14.1%
Afternoon
33.5%
Evening
29.3%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tone (Cosmetics) consumers purchase?

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Why do Tone (Cosmetics) consumers try new brands?

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Where do Tone (Cosmetics) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tone (Cosmetics) Target Market

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Who actually buys Tone (Cosmetics)? Do these consumers match the intended target market of Tone (Cosmetics)?

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What motivates the target market to purchase Tone (Cosmetics)?

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What other target market should Tone (Cosmetics) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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