Tone (Cosmetics) Consumer Insights

Who buys Tone (Cosmetics)?

A Tone (Cosmetics) consumer is generally lower income, African American, and young adult age. Tone (Cosmetics) consumers are more likely to purchase Tone (Cosmetics) during larger pantry stocking trips. Brands such as Softsoap, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Tone (Cosmetics) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.2%
Total Basket $ (median)
$48.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tone (Cosmetics) Consumer Demographics

demographic
index
Female
104
Male
65
<24
97
25-34
127
35-44
92
45-54
91
55-64
89
65+
50
African American
271
Asian
90
Caucasian
88
Hispanic
124
demographic
index
Has Kids
98
No Kids
105
- $20k
129
$20k-40k
142
$40k-60k
109
$60k-80k
93
$80k-100k
88
$100k-125k
72
$125k +
58
No College
114
College
104
Adv. Degree
64

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Tone (Cosmetics) Basket Affinity & Size

brand
basket affinity
Softsoap 13.8x
Olay 8.1x
Secret 7.6x
TRESemme 6.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
341

Where is Tone (Cosmetics) Purchased?

channels
index
Beauty
4
Dollar
312
Drug
263
Food
38
Gas & Convenience
2
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
122
Credit
80
Debit
111
Food Stamps
64

When is Tone (Cosmetics) Purchased?

day of week
Sun
15.0%
Mon
12.4%
Tue
12.9%
Wed
12.1%
Thu
12.4%
Fri
15.4%
Sat
19.9%
time of day
Morning
14.6%
Noon
14.1%
Afternoon
33.5%
Evening
29.3%
Late
8.5%

Get More Tone (Cosmetics) Data

Contact us for the latest Tone (Cosmetics) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tone (Cosmetics) consumers switch to?

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Why do consumers stop buying Tone (Cosmetics) products?

Store front

Which retailers do Tone (Cosmetics) shoppers prefer to shop at?

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What motivates consumers to try Tone (Cosmetics) products?

Research the Tone (Cosmetics) Target Market

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Who actually buys Tone (Cosmetics)? Do these consumers match the intended target market of Tone (Cosmetics)?

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What motivates the target market to buy Tone (Cosmetics)?

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What other target market should Tone (Cosmetics) look at?

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Which other brands have a similar target market?

About Our Tone (Cosmetics) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.