Tone's Consumer Insights

Who buys Tone's?

A Tone's consumer is generally median income, African American, and senior age. Tone's consumers are more likely to purchase Tone's during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Tone's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.44
% of Basket $ (median)
5.1%
Total Basket $ (median)
$105.96

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tone's Consumer Demographics

demographic
index
Female
98
Male
117
<24
79
25-34
106
35-44
90
45-54
107
55-64
112
65+
130
African American
143
Asian
120
Caucasian
91
Hispanic
75
demographic
index
Has Kids
96
No Kids
109
- $20k
99
$20k-40k
94
$40k-60k
96
$60k-80k
139
$80k-100k
99
$100k-125k
84
$125k +
72
No College
100
College
94
Adv. Degree
128

Understand Tone's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tone's Basket Affinity & Size

brand
basket affinity
Taylor Farms 22.6x
Generic Pma 12.8x
Del Monte 8.7x
Tyson 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
218
Pantry Stocking (21+ Items)
310

Where is Tone's Purchased?

channels
index
Club
870
Dollar
0
Food
6
Gas & Convenience
2
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Sunbeam 1.4x
Ro-Tel 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
64
Credit
90
Debit
124
Food Stamps
149

When is Tone's Purchased?

day of week
Sun
14.7%
Mon
12.7%
Tue
12.3%
Wed
12.8%
Thu
12.2%
Fri
15.5%
Sat
19.7%
time of day
Morning
16.6%
Noon
20.5%
Afternoon
39.2%
Evening
22.4%
Late
1.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tone's consumers purchase?

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Why do Tone's consumers try new brands?

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Where do Tone's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tone's Target Market

Arrow and target

Who actually buys Tone's? Do these consumers match the intended target market of Tone's?

Thought bubble

What motivates the target market to purchase Tone's?

magnifying glass

What other target market should Tone's look at?

venn diagram

Which other brands have a similar target market?

About Our Tone's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.