Tone's Consumer Insights

Who buys Tone's?

A Tone's consumer is generally median income, African American, and senior age. Tone's consumers are more likely to purchase Tone's during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Tone's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.44
% of Basket $ (median)
5.1%
Total Basket $ (median)
$105.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tone's Consumer Demographics

demographic
index
Female
98
Male
117
<24
79
25-34
106
35-44
90
45-54
107
55-64
112
65+
130
African American
143
Asian
120
Caucasian
91
Hispanic
75
demographic
index
Has Kids
96
No Kids
109
- $20k
99
$20k-40k
94
$40k-60k
96
$60k-80k
139
$80k-100k
99
$100k-125k
84
$125k +
72
No College
100
College
94
Adv. Degree
128

Understand Tone's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tone's Basket Affinity & Size

brand
basket affinity
Taylor Farms 22.6x
Generic Pma 12.8x
Del Monte 8.7x
Tyson 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
218
Pantry Stocking (21+ Items)
310

Where is Tone's Purchased?

channels
index
Club
870
Dollar
0
Food
6
Gas & Convenience
2
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Sunbeam 1.4x
Ro-Tel 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
64
Credit
90
Debit
124
Food Stamps
149

When is Tone's Purchased?

day of week
Sun
14.7%
Mon
12.7%
Tue
12.3%
Wed
12.8%
Thu
12.2%
Fri
15.5%
Sat
19.7%
time of day
Morning
16.6%
Noon
20.5%
Afternoon
39.2%
Evening
22.4%
Late
1.3%

About Our Tone's Consumer Insights

How do we know who buys Tone's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tone's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.