Tonka Consumer Insights

Who buys Tonka?

A Tonka consumer is generally slightly lower income, Caucasian, and young adult age. Tonka consumers are more likely to purchase Tonka during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Tonka Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.88
% of Basket $ (median)
15.6%
Total Basket $ (median)
$63.44

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tonka Consumer Demographics

demographic
index
Female
102
Male
76
<24
63
25-34
134
35-44
102
45-54
56
55-64
103
65+
95
African American
74
Asian
67
Caucasian
108
Hispanic
83
demographic
index
Has Kids
113
No Kids
71
- $20k
84
$20k-40k
87
$40k-60k
120
$60k-80k
98
$80k-100k
119
$100k-125k
99
$125k +
77
No College
111
College
96
Adv. Degree
106

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Tonka Basket Affinity & Size

brand
basket affinity
Crayola 11.5x
Gerber Graduates 9.0x
Huggies 8.5x
Energizer 8.2x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
223

Where is Tonka Purchased?

channels
index
Club
103
Dollar
54
Food
1
Mass
193
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 1.9x
Gerber 1.8x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
116
Food Stamps
41

When is Tonka Purchased?

day of week
Sun
14.3%
Mon
10.0%
Tue
10.9%
Wed
9.2%
Thu
12.7%
Fri
19.4%
Sat
23.4%
time of day
Morning
14.2%
Noon
19.1%
Afternoon
32.4%
Evening
27.4%
Late
6.9%

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Find Answers to Questions

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Which brands do Tonka consumers switch to?

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Why do consumers stop buying Tonka products?

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Which retailers do Tonka shoppers prefer to shop at?

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What motivates consumers to try Tonka products?

Research the Tonka Target Market

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Who actually buys Tonka? Do these consumers match the intended target market of Tonka?

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What motivates the target market to buy Tonka?

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What other target market should Tonka look at?

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Which other brands have a similar target market?

About Our Tonka Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.