Tony Chachere's Consumer Insights

Who buys Tony Chachere's?

A Tony Chachere's consumer is generally slightly lower income, African American, and young adult age. Tony Chachere's consumers are more likely to purchase Tony Chachere's during larger pantry stocking trips. Brands such as Borden, Sunny Meadow, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Tony Chachere's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.3%
Total Basket $ (median)
$81.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tony Chachere's Consumer Demographics

demographic
index
Female
101
Male
93
<24
76
25-34
111
35-44
99
45-54
95
55-64
99
65+
68
African American
401
Asian
75
Caucasian
93
Hispanic
56
demographic
index
Has Kids
101
No Kids
97
- $20k
105
$20k-40k
109
$40k-60k
116
$60k-80k
100
$80k-100k
97
$100k-125k
97
$125k +
66
No College
126
College
97
Adv. Degree
83

Understand Tony Chachere's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tony Chachere's Basket Affinity & Size

brand
basket affinity
Borden 10.7x
Sunny Meadow 7.1x
Ro-Tel 6.3x
Mccormick 6.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
496

Where is Tony Chachere's Purchased?

channels
index
Club
37
Dollar
22
Drug
6
Food
51
Gas & Convenience
1
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Sunbeam 1.8x
Ro-Tel 1.8x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
93
Credit
75
Debit
114
Food Stamps
221

When is Tony Chachere's Purchased?

day of week
Sun
16.7%
Mon
13.9%
Tue
13.3%
Wed
13.2%
Thu
10.8%
Fri
13.7%
Sat
18.4%
time of day
Morning
15.0%
Noon
18.7%
Afternoon
34.0%
Evening
24.6%
Late
7.7%

Get More Tony Chachere's Data

Contact us for the latest Tony Chachere's consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Tony Chachere's consumers switch to?

Stop sign

Why do consumers stop buying Tony Chachere's products?

Store front

Which retailers do Tony Chachere's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Tony Chachere's products?

Research the Tony Chachere's Target Market

Arrow and target

Who actually buys Tony Chachere's? Do these consumers match the intended target market of Tony Chachere's?

Thought bubble

What motivates the target market to purchase Tony Chachere's?

Magnifying glass

What other target market should Tony Chachere's look at?

Venn diagram

Which other brands have a similar target market?

About Our Tony Chachere's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.