Tony Chachere's Consumer Insights

Who buys Tony Chachere's? A Tony Chachere's consumer is generally slightly lower income, African American, and young adult age. Tony Chachere's consumers are more likely to purchase Tony Chachere's during larger pantry stocking trips. Brands such as Borden, Sunny Meadow, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Tony Chachere's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.3%
Total Basket $ (median)
$81.08

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  • Recent demographic data

Tony Chachere's Consumer Demographics

demographic
index
Female
101
Male
93
<24
76
25-34
111
35-44
99
45-54
95
55-64
99
65+
68
African American
401
Asian
75
Caucasian
93
Hispanic
56
demographic
index
Has Kids
101
No Kids
97
- $20k
105
$20k-40k
109
$40k-60k
116
$60k-80k
100
$80k-100k
97
$100k-125k
97
$125k +
66
No College
126
College
97
Adv. Degree
83

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Tony Chachere's Basket Affinity & Size

brand
basket affinity
Borden 10.7x
Sunny Meadow 7.1x
Ro-Tel 6.3x
Mccormick 6.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
496

Where is Tony Chachere's Purchased?

channels
index
Club
37
Dollar
22
Drug
6
Food
51
Gas & Convenience
1
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Sunbeam 1.8x
Ro-Tel 1.8x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
93
Credit
75
Debit
114
Food Stamps
221

When is Tony Chachere's Purchased?

day of week
Sun
16.7%
Mon
13.9%
Tue
13.3%
Wed
13.2%
Thu
10.8%
Fri
13.7%
Sat
18.4%
time of day
Morning
15.0%
Noon
18.7%
Afternoon
34.0%
Evening
24.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tony Chachere's consumers purchase?

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Why do Tony Chachere's consumers try new brands?

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Where do Tony Chachere's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tony Chachere's Target Market

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Who actually buys Tony Chachere's? Do these consumers match the intended target market of Tony Chachere's?

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What motivates the target market to purchase Tony Chachere's?

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What other target market should Tony Chachere's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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