Tony's Consumer Insights

Who buys Tony's?

A Tony's consumer is generally very low income, Caucasian, and young adult age. Tony's consumers are more likely to purchase Tony's during larger pantry stocking trips. Brands such as Red Baron, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Tony's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tony's Consumer Demographics

demographic
index
Female
100
Male
102
<24
100
25-34
118
35-44
102
45-54
97
55-64
52
65+
70
African American
98
Asian
50
Caucasian
110
Hispanic
70
demographic
index
Has Kids
111
No Kids
76
- $20k
132
$20k-40k
123
$40k-60k
112
$60k-80k
108
$80k-100k
90
$100k-125k
65
$125k +
61
No College
130
College
98
Adv. Degree
73

Understand Tony's Consumer Behavior

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Tony's Basket Affinity & Size

brand
basket affinity
Red Baron 8.1x
Totino's Party Pizza 7.9x
Banquet 6.7x
Bar-S 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
488

Where is Tony's Purchased?

channels
index
Beauty
3
Club
5
Dollar
133
Drug
4
Food
150
Gas & Convenience
22
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.1x
Red Baron 1.9x
Armour 1.8x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
109
Credit
87
Debit
96
Food Stamps
209

When is Tony's Purchased?

day of week
Sun
18.1%
Mon
12.7%
Tue
11.8%
Wed
11.2%
Thu
11.9%
Fri
16.3%
Sat
18.0%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
30.8%
Evening
30.1%
Late
8.6%

Get More Tony's Data

Contact us for the latest Tony's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tony's consumers switch to?

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Why do consumers stop buying Tony's products?

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Which retailers do Tony's shoppers prefer to shop at?

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What motivates consumers to try Tony's products?

Research the Tony's Target Market

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Who actually buys Tony's? Do these consumers match the intended target market of Tony's?

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What motivates the target market to purchase Tony's?

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What other target market should Tony's look at?

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Which other brands have a similar target market?

About Our Tony's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.