Tony's Consumer Insights

Who buys Tony's? Tony's consumers are generally very low income, Caucasian, and young adult age. Tony's consumers are more likely to purchase Tony's during larger pantry stocking trips. Brands such as Red Baron, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Tony's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tony's Consumer Demographics

demographic
index
Female
100
Male
102
<24
100
25-34
118
35-44
102
45-54
97
55-64
52
65+
70
African American
98
Asian
50
Caucasian
110
Hispanic
70
demographic
index
Has Kids
111
No Kids
76
- $20k
132
$20k-40k
123
$40k-60k
112
$60k-80k
108
$80k-100k
90
$100k-125k
65
$125k +
61
No College
130
College
98
Adv. Degree
73

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Tony's Basket Affinity & Size

brand
basket affinity
Red Baron 8.1x
Totino's Party Pizza 7.9x
Banquet 6.7x
Bar-S 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
488

Where is Tony's Purchased?

channels
index
Beauty
3
Club
5
Dollar
133
Drug
4
Food
150
Gas & Convenience
22
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.1x
Red Baron 1.9x
Armour 1.8x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
109
Credit
87
Debit
96
Food Stamps
209

When is Tony's Purchased?

day of week
Sun
18.1%
Mon
12.7%
Tue
11.8%
Wed
11.2%
Thu
11.9%
Fri
16.3%
Sat
18.0%
time of day
Morning
13.8%
Noon
16.6%
Afternoon
30.8%
Evening
30.1%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tony's consumers purchase?

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Why do Tony's consumers try new brands?

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Where do Tony's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tony's Target Market

Arrow and target

Who actually buys Tony's? Do these consumers match the intended target market of Tony's?

Thought bubble

What motivates the target market to purchase Tony's?

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What other target market should Tony's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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