Tootsie Consumer Insights

Who buys Tootsie?

A Tootsie consumer is generally higher income, Caucasian, and older age. Tootsie consumers are more likely to purchase Tootsie during larger pantry stocking trips. Brands such as Twizzlers, Skittles, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Tootsie Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
6.5%
Total Basket $ (median)
$35.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tootsie Consumer Demographics

demographic
index
Female
101
Male
90
<24
69
25-34
76
35-44
100
45-54
120
55-64
133
65+
123
African American
81
Asian
54
Caucasian
110
Hispanic
66
demographic
index
Has Kids
101
No Kids
98
- $20k
80
$20k-40k
93
$40k-60k
92
$60k-80k
101
$80k-100k
110
$100k-125k
117
$125k +
108
No College
108
College
95
Adv. Degree
113

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Tootsie Basket Affinity & Size

brand
basket affinity
Twizzlers 16.5x
Skittles 9.7x
Snickers 7.3x
Kit Kat 6.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
227

Where is Tootsie Purchased?

channels
index
Beauty
2
Club
179
Dollar
572
Drug
93
Food
54
Gas & Convenience
55
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jack Link's 1.8x
A&W 1.6x
Kelloggs Frosted Flakes 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
105
Credit
106
Debit
96
Food Stamps
81

When is Tootsie Purchased?

day of week
Sun
12.5%
Mon
11.3%
Tue
13.3%
Wed
14.7%
Thu
15.2%
Fri
17.8%
Sat
15.3%
time of day
Morning
16.0%
Noon
19.2%
Afternoon
34.8%
Evening
25.5%
Late
4.6%

About Our Tootsie Consumer Insights

How do we know who buys Tootsie? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tootsie consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.