Tootsie Dots Consumer Insights

Who buys Tootsie Dots?

A Tootsie Dots consumer is generally very high income, Caucasian, and senior age. Tootsie Dots consumers are more likely to purchase Tootsie Dots during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Tootsie Dots Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$20.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tootsie Dots Consumer Demographics

demographic
index
Female
97
Male
127
<24
98
25-34
79
35-44
98
45-54
112
55-64
129
65+
167
African American
98
Asian
36
Caucasian
113
Hispanic
52
demographic
index
Has Kids
94
No Kids
115
- $20k
97
$20k-40k
97
$40k-60k
100
$60k-80k
97
$80k-100k
104
$100k-125k
90
$125k +
116
No College
92
College
102
Adv. Degree
98

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Tootsie Dots Basket Affinity & Size

brand
basket affinity
Skittles 23.2x
Twizzlers 21.3x
M&M's 9.7x
Kit Kat 6.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
233

Where is Tootsie Dots Purchased?

channels
index
Beauty
38
Dollar
1037
Drug
285
Food
38
Gas & Convenience
38
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.8x
Yoplait Light 1.5x
Hostess 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
157
Credit
88
Debit
87
Food Stamps
79

When is Tootsie Dots Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
12.4%
Wed
12.6%
Thu
12.7%
Fri
16.7%
Sat
17.6%
time of day
Morning
11.8%
Noon
16.7%
Afternoon
36.6%
Evening
28.7%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tootsie Dots consumers purchase?

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Why do Tootsie Dots consumers try new brands?

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Where do Tootsie Dots consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tootsie Dots Target Market

Arrow and target

Who actually buys Tootsie Dots? Do these consumers match the intended target market of Tootsie Dots?

Thought bubble

What motivates the target market to purchase Tootsie Dots?

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What other target market should Tootsie Dots look at?

venn diagram

Which other brands have a similar target market?

About Our Tootsie Dots Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.