Tootsie Dots Consumer Insights

Who buys Tootsie Dots?

A Tootsie Dots consumer is generally very high income, Caucasian, and senior age. Tootsie Dots consumers are more likely to purchase Tootsie Dots during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Tootsie Dots Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$20.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tootsie Dots Consumer Demographics

demographic
index
Female
97
Male
127
<24
98
25-34
79
35-44
98
45-54
112
55-64
129
65+
167
African American
98
Asian
36
Caucasian
113
Hispanic
52
demographic
index
Has Kids
94
No Kids
115
- $20k
97
$20k-40k
97
$40k-60k
100
$60k-80k
97
$80k-100k
104
$100k-125k
90
$125k +
116
No College
92
College
102
Adv. Degree
98

Understand Tootsie Dots Consumer Behavior

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Tootsie Dots Basket Affinity & Size

brand
basket affinity
Skittles 23.2x
Twizzlers 21.3x
M&M's 9.7x
Kit Kat 6.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
233

Where is Tootsie Dots Purchased?

channels
index
Beauty
38
Dollar
1037
Drug
285
Food
38
Gas & Convenience
38
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.8x
Yoplait Light 1.5x
Hostess 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
157
Credit
88
Debit
87
Food Stamps
79

When is Tootsie Dots Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
12.4%
Wed
12.6%
Thu
12.7%
Fri
16.7%
Sat
17.6%
time of day
Morning
11.8%
Noon
16.7%
Afternoon
36.6%
Evening
28.7%
Late
6.1%

About Our Tootsie Dots Consumer Insights

How do we know who buys Tootsie Dots? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tootsie Dots consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.