Tootsie Pops Consumer Insights

Who buys Tootsie Pops?

A Tootsie Pops consumer is generally higher income, Caucasian, and older age. Tootsie Pops consumers are more likely to purchase Tootsie Pops during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Tootsie Pops Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
8.0%
Total Basket $ (median)
$30.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tootsie Pops Consumer Demographics

demographic
index
Female
102
Male
77
<24
62
25-34
65
35-44
103
45-54
122
55-64
151
65+
124
African American
50
Asian
69
Caucasian
112
Hispanic
53
demographic
index
Has Kids
101
No Kids
98
- $20k
79
$20k-40k
73
$40k-60k
90
$60k-80k
103
$80k-100k
120
$100k-125k
123
$125k +
117
No College
102
College
96
Adv. Degree
114

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Tootsie Pops Basket Affinity & Size

brand
basket affinity
Skittles 12.8x
Twizzlers 9.1x
Kit Kat 9.0x
Hershey's Kisses 8.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
256

Where is Tootsie Pops Purchased?

channels
index
Beauty
1
Club
144
Dollar
895
Drug
119
Food
68
Gas & Convenience
94
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
Yoplait Light 1.4x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
122
Credit
107
Debit
90
Food Stamps
58

When is Tootsie Pops Purchased?

day of week
Sun
12.9%
Mon
12.1%
Tue
13.8%
Wed
14.9%
Thu
14.5%
Fri
16.7%
Sat
15.0%
time of day
Morning
15.1%
Noon
20.3%
Afternoon
36.9%
Evening
24.1%
Late
3.7%

Get More Tootsie Pops Data

Contact us for the latest Tootsie Pops consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tootsie Pops consumers switch to?

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Why do consumers stop buying Tootsie Pops products?

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Which retailers do Tootsie Pops shoppers prefer to shop at?

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What motivates consumers to try Tootsie Pops products?

Research the Tootsie Pops Target Market

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Who actually buys Tootsie Pops? Do these consumers match the intended target market of Tootsie Pops?

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What motivates the target market to buy Tootsie Pops?

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What other target market should Tootsie Pops look at?

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Which other brands have a similar target market?

About Our Tootsie Pops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.