Tootsie Pops Consumer Insights

Who buys Tootsie Pops? Tootsie Pops consumers are generally higher income, Caucasian, and older age. Tootsie Pops consumers are more likely to purchase Tootsie Pops during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Tootsie Pops Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
8.0%
Total Basket $ (median)
$30.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tootsie Pops Consumer Demographics

demographic
index
Female
102
Male
77
<24
62
25-34
65
35-44
103
45-54
122
55-64
151
65+
124
African American
50
Asian
69
Caucasian
112
Hispanic
53
demographic
index
Has Kids
101
No Kids
98
- $20k
79
$20k-40k
73
$40k-60k
90
$60k-80k
103
$80k-100k
120
$100k-125k
123
$125k +
117
No College
102
College
96
Adv. Degree
114

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Tootsie Pops Basket Affinity & Size

brand
basket affinity
Skittles 12.8x
Twizzlers 9.1x
Kit Kat 9.0x
Hershey's Kisses 8.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
256

Where is Tootsie Pops Purchased?

channels
index
Beauty
1
Club
144
Dollar
895
Drug
119
Food
68
Gas & Convenience
94
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
Yoplait Light 1.4x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
122
Credit
107
Debit
90
Food Stamps
58

When is Tootsie Pops Purchased?

day of week
Sun
12.9%
Mon
12.1%
Tue
13.8%
Wed
14.9%
Thu
14.5%
Fri
16.7%
Sat
15.0%
time of day
Morning
15.1%
Noon
20.3%
Afternoon
36.9%
Evening
24.1%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tootsie Pops consumers purchase?

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Why do Tootsie Pops consumers try new brands?

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Where do Tootsie Pops consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tootsie Pops Target Market

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Who actually buys Tootsie Pops? Do these consumers match the intended target market of Tootsie Pops?

Thought bubble

What motivates the target market to purchase Tootsie Pops?

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What other target market should Tootsie Pops look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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