Tootsie Roll Consumer Insights

Who buys Tootsie Roll?

A Tootsie Roll consumer is generally higher income, Caucasian, and upper middle age. Tootsie Roll consumers are more likely to purchase Tootsie Roll during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Tootsie Roll Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.01
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tootsie Roll Consumer Demographics

demographic
index
Female
99
Male
107
<24
79
25-34
77
35-44
96
45-54
131
55-64
121
65+
116
African American
105
Asian
47
Caucasian
109
Hispanic
71
demographic
index
Has Kids
104
No Kids
92
- $20k
76
$20k-40k
111
$40k-60k
93
$60k-80k
101
$80k-100k
93
$100k-125k
120
$125k +
98
No College
132
College
90
Adv. Degree
108

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Tootsie Roll Basket Affinity & Size

brand
basket affinity
Skittles 18.3x
Hershey's Kisses 15.1x
Reese's 10.4x
Cadbury 9.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
307

Where is Tootsie Roll Purchased?

channels
index
Beauty
1
Club
397
Dollar
437
Drug
45
Food
24
Gas & Convenience
51
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Diet Dr Pepper 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
86
Credit
110
Debit
101
Food Stamps
95

When is Tootsie Roll Purchased?

day of week
Sun
11.9%
Mon
10.2%
Tue
15.2%
Wed
15.5%
Thu
15.0%
Fri
17.4%
Sat
14.7%
time of day
Morning
17.1%
Noon
21.0%
Afternoon
34.0%
Evening
23.9%
Late
3.9%

Get More Tootsie Roll Data

Contact us for the latest Tootsie Roll consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tootsie Roll consumers switch to?

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Why do consumers stop buying Tootsie Roll products?

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Which retailers do Tootsie Roll shoppers prefer to shop at?

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What motivates consumers to try Tootsie Roll products?

Research the Tootsie Roll Target Market

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Who actually buys Tootsie Roll? Do these consumers match the intended target market of Tootsie Roll?

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What motivates the target market to purchase Tootsie Roll?

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What other target market should Tootsie Roll look at?

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Which other brands have a similar target market?

About Our Tootsie Roll Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.