Tootsie Roll Consumer Insights

Who buys Tootsie Roll? Tootsie Roll consumers are generally higher income, Caucasian, and upper middle age. Tootsie Roll consumers are more likely to purchase Tootsie Roll during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Tootsie Roll Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.01
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.30

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tootsie Roll Consumer Demographics

demographic
index
Female
99
Male
107
<24
79
25-34
77
35-44
96
45-54
131
55-64
121
65+
116
African American
105
Asian
47
Caucasian
109
Hispanic
71
demographic
index
Has Kids
104
No Kids
92
- $20k
76
$20k-40k
111
$40k-60k
93
$60k-80k
101
$80k-100k
93
$100k-125k
120
$125k +
98
No College
132
College
90
Adv. Degree
108

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Tootsie Roll Basket Affinity & Size

brand
basket affinity
Skittles 18.3x
Hershey's Kisses 15.1x
Reese's 10.4x
Cadbury 9.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
307

Where is Tootsie Roll Purchased?

channels
index
Beauty
1
Club
397
Dollar
437
Drug
45
Food
24
Gas & Convenience
51
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Diet Dr Pepper 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
86
Credit
110
Debit
101
Food Stamps
95

When is Tootsie Roll Purchased?

day of week
Sun
11.9%
Mon
10.2%
Tue
15.2%
Wed
15.5%
Thu
15.0%
Fri
17.4%
Sat
14.7%
time of day
Morning
17.1%
Noon
21.0%
Afternoon
34.0%
Evening
23.9%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tootsie Roll consumers purchase?

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Why do Tootsie Roll consumers try new brands?

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Where do Tootsie Roll consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tootsie Roll Target Market

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Who actually buys Tootsie Roll? Do these consumers match the intended target market of Tootsie Roll?

Thought bubble

What motivates the target market to purchase Tootsie Roll?

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What other target market should Tootsie Roll look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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