Tootsie Roll Child's Play Consumer Insights

Who buys Tootsie Roll Child's Play? A Tootsie Roll Child's Play consumer is generally slightly higher income, Caucasian, and older age. Tootsie Roll Child's Play consumers are more likely to purchase Tootsie Roll Child's Play during larger pantry stocking trips. Brands such as Skittles, Hershey's, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Tootsie Roll Child's Play Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.46
% of Basket $ (median)
12.0%
Total Basket $ (median)
$62.41

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  • Recent demographic data

Tootsie Roll Child's Play Consumer Demographics

demographic
index
Female
102
Male
79
<24
64
25-34
83
35-44
106
45-54
108
55-64
122
65+
92
African American
85
Asian
55
Caucasian
106
Hispanic
88
demographic
index
Has Kids
104
No Kids
92
- $20k
87
$20k-40k
89
$40k-60k
90
$60k-80k
96
$80k-100k
117
$100k-125k
116
$125k +
111
No College
92
College
98
Adv. Degree
118

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Tootsie Roll Child's Play Basket Affinity & Size

brand
basket affinity
Skittles 12.0x
Hershey's 8.1x
Kit Kat 7.2x
Nestle 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
304

Where is Tootsie Roll Child's Play Purchased?

channels
index
Club
40
Dollar
194
Drug
40
Food
61
Gas & Convenience
32
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
Oroweat 1.4x
Kelloggs Froot Loops 1.4x
Gatorade G2 1.4x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
102
Food Stamps
96

When is Tootsie Roll Child's Play Purchased?

day of week
Sun
11.4%
Mon
10.6%
Tue
11.1%
Wed
14.5%
Thu
16.4%
Fri
20.3%
Sat
15.7%
time of day
Morning
16.9%
Noon
17.4%
Afternoon
33.5%
Evening
26.5%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tootsie Roll Child's Play consumers purchase?

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Why do Tootsie Roll Child's Play consumers try new brands?

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Where do Tootsie Roll Child's Play consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tootsie Roll Child's Play Target Market

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Who actually buys Tootsie Roll Child's Play? Do these consumers match the intended target market of Tootsie Roll Child's Play?

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What motivates the target market to purchase Tootsie Roll Child's Play?

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What other target market should Tootsie Roll Child's Play look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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