Tootsie Roll Child's Play Consumer Insights

Who buys Tootsie Roll Child's Play?

A Tootsie Roll Child's Play consumer is generally slightly higher income, Caucasian, and older age. Tootsie Roll Child's Play consumers are more likely to purchase Tootsie Roll Child's Play during larger pantry stocking trips. Brands such as Skittles, Hershey's, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Tootsie Roll Child's Play Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.46
% of Basket $ (median)
12.0%
Total Basket $ (median)
$62.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tootsie Roll Child's Play Consumer Demographics

demographic
index
Female
102
Male
79
<24
64
25-34
83
35-44
106
45-54
108
55-64
122
65+
92
African American
85
Asian
55
Caucasian
106
Hispanic
88
demographic
index
Has Kids
104
No Kids
92
- $20k
87
$20k-40k
89
$40k-60k
90
$60k-80k
96
$80k-100k
117
$100k-125k
116
$125k +
111
No College
92
College
98
Adv. Degree
118

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Tootsie Roll Child's Play Basket Affinity & Size

brand
basket affinity
Skittles 12.0x
Hershey's 8.1x
Kit Kat 7.2x
Nestle 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
304

Where is Tootsie Roll Child's Play Purchased?

channels
index
Club
40
Dollar
194
Drug
40
Food
61
Gas & Convenience
32
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Twizzlers 1.5x
Oroweat 1.4x
Kelloggs Froot Loops 1.4x
Gatorade G2 1.4x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
102
Food Stamps
96

When is Tootsie Roll Child's Play Purchased?

day of week
Sun
11.4%
Mon
10.6%
Tue
11.1%
Wed
14.5%
Thu
16.4%
Fri
20.3%
Sat
15.7%
time of day
Morning
16.9%
Noon
17.4%
Afternoon
33.5%
Evening
26.5%
Late
5.7%

Get More Tootsie Roll Child's Play Data

Contact us for the latest Tootsie Roll Child's Play consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tootsie Roll Child's Play consumers switch to?

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Why do consumers stop buying Tootsie Roll Child's Play products?

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Which retailers do Tootsie Roll Child's Play shoppers prefer to shop at?

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What motivates consumers to try Tootsie Roll Child's Play products?

Research the Tootsie Roll Child's Play Target Market

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Who actually buys Tootsie Roll Child's Play? Do these consumers match the intended target market of Tootsie Roll Child's Play?

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What motivates the target market to buy Tootsie Roll Child's Play?

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What other target market should Tootsie Roll Child's Play look at?

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Which other brands have a similar target market?

About Our Tootsie Roll Child's Play Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.