Tootsie Roll Midgees Consumer Insights

Who buys Tootsie Roll Midgees?

A Tootsie Roll Midgees consumer is generally slightly higher income, Caucasian, and senior age. Tootsie Roll Midgees consumers are more likely to purchase Tootsie Roll Midgees during larger pantry stocking trips. Brands such as Hershey's Kisses, Twizzlers, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Tootsie Roll Midgees Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.24
% of Basket $ (median)
7.3%
Total Basket $ (median)
$30.66

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tootsie Roll Midgees Consumer Demographics

demographic
index
Female
101
Male
87
<24
61
25-34
77
35-44
94
45-54
114
55-64
153
65+
205
African American
80
Asian
41
Caucasian
115
Hispanic
42
demographic
index
Has Kids
91
No Kids
121
- $20k
69
$20k-40k
94
$40k-60k
92
$60k-80k
107
$80k-100k
111
$100k-125k
110
$125k +
108
No College
110
College
95
Adv. Degree
113

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Tootsie Roll Midgees Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 18.1x
Twizzlers 11.6x
Skittles 9.1x
Snickers 8.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
262

Where is Tootsie Roll Midgees Purchased?

channels
index
Club
174
Dollar
991
Drug
194
Food
48
Gas & Convenience
33
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
Hershey's Kisses 1.5x
Twizzlers 1.5x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
122
Credit
102
Debit
94
Food Stamps
57

When is Tootsie Roll Midgees Purchased?

day of week
Sun
13.3%
Mon
13.1%
Tue
12.9%
Wed
13.3%
Thu
15.4%
Fri
16.4%
Sat
15.4%
time of day
Morning
15.6%
Noon
18.4%
Afternoon
34.8%
Evening
27.0%
Late
4.3%

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Find Answers to Questions

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Which brands do Tootsie Roll Midgees consumers switch to?

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Why do consumers stop buying Tootsie Roll Midgees products?

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Which retailers do Tootsie Roll Midgees shoppers prefer to shop at?

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What motivates consumers to try Tootsie Roll Midgees products?

Research the Tootsie Roll Midgees Target Market

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Who actually buys Tootsie Roll Midgees? Do these consumers match the intended target market of Tootsie Roll Midgees?

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What motivates the target market to buy Tootsie Roll Midgees?

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What other target market should Tootsie Roll Midgees look at?

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Which other brands have a similar target market?

About Our Tootsie Roll Midgees Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.