Tootsie Roll Midgees Consumer Insights

Who buys Tootsie Roll Midgees? Tootsie Roll Midgees consumers are generally slightly higher income, Caucasian, and senior age. Tootsie Roll Midgees consumers are more likely to purchase Tootsie Roll Midgees during larger pantry stocking trips. Brands such as Hershey's Kisses, Twizzlers, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Tootsie Roll Midgees Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.24
% of Basket $ (median)
7.3%
Total Basket $ (median)
$30.66

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  • Recent demographic data

Tootsie Roll Midgees Consumer Demographics

demographic
index
Female
101
Male
87
<24
61
25-34
77
35-44
94
45-54
114
55-64
153
65+
205
African American
80
Asian
41
Caucasian
115
Hispanic
42
demographic
index
Has Kids
91
No Kids
121
- $20k
69
$20k-40k
94
$40k-60k
92
$60k-80k
107
$80k-100k
111
$100k-125k
110
$125k +
108
No College
110
College
95
Adv. Degree
113

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Tootsie Roll Midgees Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 18.1x
Twizzlers 11.6x
Skittles 9.1x
Snickers 8.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
262

Where is Tootsie Roll Midgees Purchased?

channels
index
Club
174
Dollar
991
Drug
194
Food
48
Gas & Convenience
33
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
Hershey's Kisses 1.5x
Twizzlers 1.5x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
122
Credit
102
Debit
94
Food Stamps
57

When is Tootsie Roll Midgees Purchased?

day of week
Sun
13.3%
Mon
13.1%
Tue
12.9%
Wed
13.3%
Thu
15.4%
Fri
16.4%
Sat
15.4%
time of day
Morning
15.6%
Noon
18.4%
Afternoon
34.8%
Evening
27.0%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tootsie Roll Midgees consumers purchase?

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Why do Tootsie Roll Midgees consumers try new brands?

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Where do Tootsie Roll Midgees consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tootsie Roll Midgees Target Market

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Who actually buys Tootsie Roll Midgees? Do these consumers match the intended target market of Tootsie Roll Midgees?

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What motivates the target market to purchase Tootsie Roll Midgees?

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What other target market should Tootsie Roll Midgees look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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