Top Care Consumer Insights

Who buys Top Care?

A Top Care consumer is generally slightly higher income, Caucasian, and senior age. Top Care consumers are more likely to purchase Top Care during larger pantry stocking trips. Brands such as Smart Balance, Secret, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Top Care Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.3%
Total Basket $ (median)
$48.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Top Care Consumer Demographics

demographic
index
Female
93
Male
165
<24
96
25-34
89
35-44
92
45-54
104
55-64
149
65+
150
African American
66
Asian
80
Caucasian
106
Hispanic
79
demographic
index
Has Kids
91
No Kids
121
- $20k
77
$20k-40k
88
$40k-60k
92
$60k-80k
96
$80k-100k
144
$100k-125k
98
$125k +
105
No College
78
College
99
Adv. Degree
130

Understand Top Care Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Top Care Basket Affinity & Size

brand
basket affinity
Smart Balance 12.1x
Secret 5.8x
Scott 5.7x
Crest 5.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
334

Where is Top Care Purchased?

channels
index
Club
1
Dollar
5
Drug
58
Food
283
Gas & Convenience
20
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.7x
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x
Dannon 1.4x

How Did They Pay?

method
index
Cash
124
Credit
117
Debit
81
Food Stamps
44

When is Top Care Purchased?

day of week
Sun
17.1%
Mon
14.9%
Tue
12.4%
Wed
14.1%
Thu
12.0%
Fri
14.5%
Sat
15.1%
time of day
Morning
17.6%
Noon
15.5%
Afternoon
32.9%
Evening
27.2%
Late
6.9%

About Our Top Care Consumer Insights

How do we know who buys Top Care? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Top Care consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.