Top Care Consumer Insights

Who buys Top Care? A Top Care consumer is generally slightly higher income, Caucasian, and senior age. Top Care consumers are more likely to purchase Top Care during larger pantry stocking trips. Brands such as Smart Balance, Secret, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Top Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
7.3%
Total Basket $ (median)
$48.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Top Care Consumer Demographics

demographic
index
Female
93
Male
165
<24
96
25-34
89
35-44
92
45-54
104
55-64
149
65+
150
African American
66
Asian
80
Caucasian
106
Hispanic
79
demographic
index
Has Kids
91
No Kids
121
- $20k
77
$20k-40k
88
$40k-60k
92
$60k-80k
96
$80k-100k
144
$100k-125k
98
$125k +
105
No College
78
College
99
Adv. Degree
130

Understand Top Care Consumer Behavior

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Top Care Basket Affinity & Size

brand
basket affinity
Smart Balance 12.1x
Secret 5.8x
Scott 5.7x
Crest 5.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
334

Where is Top Care Purchased?

channels
index
Club
1
Dollar
5
Drug
58
Food
283
Gas & Convenience
20
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.7x
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x
Dannon 1.4x

How Did They Pay?

method
index
Cash
124
Credit
117
Debit
81
Food Stamps
44

When is Top Care Purchased?

day of week
Sun
17.1%
Mon
14.9%
Tue
12.4%
Wed
14.1%
Thu
12.0%
Fri
14.5%
Sat
15.1%
time of day
Morning
17.6%
Noon
15.5%
Afternoon
32.9%
Evening
27.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Top Care consumers purchase?

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Why do Top Care consumers try new brands?

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Where do Top Care consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Top Care Target Market

Arrow and target

Who actually buys Top Care? Do these consumers match the intended target market of Top Care?

Thought bubble

What motivates the target market to purchase Top Care?

magnifying glass

What other target market should Top Care look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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