Top Job Consumer Insights

Who buys Top Job? Top Job consumers are generally very low income, African American, and senior age. Top Job consumers are more likely to purchase Top Job during larger pantry stocking trips. Brands such as Gain, Angel Soft, and Dawn also tend to be purchased in the same trip. Sample consumer insights data below.

Top Job Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$30.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Top Job Consumer Demographics

demographic
index
Female
101
Male
93
<24
161
25-34
85
35-44
81
45-54
120
55-64
136
65+
213
African American
297
Asian
81
Caucasian
94
Hispanic
91
demographic
index
Has Kids
92
No Kids
119
- $20k
176
$20k-40k
161
$40k-60k
123
$60k-80k
93
$80k-100k
60
$100k-125k
50
$125k +
32
No College
183
College
89
Adv. Degree
53

Understand Top Job Consumer Behavior

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Top Job Basket Affinity & Size

brand
basket affinity
Gain 11.0x
Angel Soft 9.0x
Dawn 7.9x
Sunny Meadow 7.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
326

Where is Top Job Purchased?

channels
index
Club
1
Dollar
1436
Drug
23
Food
11
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.0x
Totino's Party Pizza 1.9x
Monster Energy 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
180
Credit
68
Debit
90
Food Stamps
117

When is Top Job Purchased?

day of week
Sun
13.6%
Mon
11.4%
Tue
12.9%
Wed
12.3%
Thu
12.4%
Fri
17.3%
Sat
20.1%
time of day
Morning
18.1%
Noon
16.7%
Afternoon
33.1%
Evening
24.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Top Job consumers purchase?

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Why do Top Job consumers try new brands?

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Where do Top Job consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Top Job Target Market

Arrow and target

Who actually buys Top Job? Do these consumers match the intended target market of Top Job?

Thought bubble

What motivates the target market to purchase Top Job?

magnifying glass

What other target market should Top Job look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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