Topline Consumer Insights

Who buys Topline?

A Topline consumer is generally very high income, African American, and senior age. Topline consumers are more likely to purchase Topline during larger pantry stocking trips. Brands such as Fresh Express, Green Giant, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Topline Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.59
% of Basket $ (median)
3.2%
Total Basket $ (median)
$113.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Topline Consumer Demographics

demographic
index
Female
97
Male
132
<24
92
25-34
61
35-44
120
45-54
104
55-64
109
65+
143
African American
125
Asian
110
Caucasian
101
Hispanic
63
demographic
index
Has Kids
103
No Kids
94
- $20k
40
$20k-40k
43
$40k-60k
65
$60k-80k
103
$80k-100k
139
$100k-125k
137
$125k +
190
No College
74
College
101
Adv. Degree
127

Understand Topline Consumer Behavior

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Topline Basket Affinity & Size

brand
basket affinity
Fresh Express 23.6x
Green Giant 16.4x
Land O Lakes 15.8x
Welchs 11.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
249
Pantry Stocking (21+ Items)
350

Where is Topline Purchased?

channels
index
Drug
45
Food
267
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Goya 2.4x
Domino 2.2x
Arnold 2.1x

How Did They Pay?

method
index
Cash
37
Credit
196
Debit
50
Food Stamps
67

When is Topline Purchased?

day of week
Sun
17.6%
Mon
9.4%
Tue
10.9%
Wed
12.4%
Thu
11.8%
Fri
17.8%
Sat
20.2%
time of day
Morning
15.5%
Noon
18.7%
Afternoon
35.8%
Evening
25.4%
Late
4.7%

About Our Topline Consumer Insights

How do we know who buys Topline? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Topline consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.