Topline Consumer Insights

Who buys Topline?

A Topline consumer is generally very high income, African American, and senior age. Topline consumers are more likely to purchase Topline during larger pantry stocking trips. Brands such as Fresh Express, Green Giant, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Topline Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.59
% of Basket $ (median)
3.2%
Total Basket $ (median)
$113.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Topline Consumer Demographics

demographic
index
Female
97
Male
132
<24
92
25-34
61
35-44
120
45-54
104
55-64
109
65+
143
African American
125
Asian
110
Caucasian
101
Hispanic
63
demographic
index
Has Kids
103
No Kids
94
- $20k
40
$20k-40k
43
$40k-60k
65
$60k-80k
103
$80k-100k
139
$100k-125k
137
$125k +
190
No College
74
College
101
Adv. Degree
127

Understand Topline Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Topline Basket Affinity & Size

brand
basket affinity
Fresh Express 23.6x
Green Giant 16.4x
Land O Lakes 15.8x
Welchs 11.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
249
Pantry Stocking (21+ Items)
350

Where is Topline Purchased?

channels
index
Drug
45
Food
267
Mass
15
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Goya 2.4x
Domino 2.2x
Arnold 2.1x

How Did They Pay?

method
index
Cash
37
Credit
196
Debit
50
Food Stamps
67

When is Topline Purchased?

day of week
Sun
17.6%
Mon
9.4%
Tue
10.9%
Wed
12.4%
Thu
11.8%
Fri
17.8%
Sat
20.2%
time of day
Morning
15.5%
Noon
18.7%
Afternoon
35.8%
Evening
25.4%
Late
4.7%

Get More Topline Data

Contact us for the latest Topline consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Topline consumers switch to?

Stop sign

Why do consumers stop buying Topline products?

Store front

Which retailers do Topline shoppers prefer to shop at?

Sale sign

What motivates consumers to try Topline products?

Research the Topline Target Market

Arrow and target

Who actually buys Topline? Do these consumers match the intended target market of Topline?

Thought bubble

What motivates the target market to buy Topline?

Magnifying glass

What other target market should Topline look at?

Venn diagram

Which other brands have a similar target market?

About Our Topline Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.