Topps Consumer Insights

Who buys Topps?

A Topps consumer is generally very low income, Hispanic, and lower middle age. Topps consumers are more likely to purchase Topps during larger pantry stocking trips. Brands such as Skittles, Lindt, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Topps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.62
% of Basket $ (median)
4.9%
Total Basket $ (median)
$33.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Topps Consumer Demographics

demographic
index
Female
103
Male
72
<24
55
25-34
101
35-44
121
45-54
90
55-64
56
65+
37
African American
99
Asian
87
Caucasian
99
Hispanic
120
demographic
index
Has Kids
126
No Kids
40
- $20k
106
$20k-40k
98
$40k-60k
102
$60k-80k
101
$80k-100k
89
$100k-125k
103
$125k +
103
No College
115
College
101
Adv. Degree
76

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Topps Basket Affinity & Size

brand
basket affinity
Skittles 9.2x
Lindt 8.6x
Hershey's Kisses 6.0x
Kit Kat 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
275

Where is Topps Purchased?

channels
index
Beauty
10
Club
169
Dollar
280
Drug
131
Food
59
Gas & Convenience
143
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Kool-Aid 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
124
Credit
81
Debit
103
Food Stamps
146

When is Topps Purchased?

day of week
Sun
14.6%
Mon
12.7%
Tue
12.5%
Wed
11.9%
Thu
13.4%
Fri
17.1%
Sat
17.8%
time of day
Morning
11.7%
Noon
16.3%
Afternoon
37.0%
Evening
29.0%
Late
6.0%

About Our Topps Consumer Insights

How do we know who buys Topps? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Topps consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.