Topps Consumer Insights

Who buys Topps? A Topps consumer is generally very low income, Hispanic, and lower middle age. Topps consumers are more likely to purchase Topps during larger pantry stocking trips. Brands such as Skittles, Lindt, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Topps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.62
% of Basket $ (median)
4.9%
Total Basket $ (median)
$33.11

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Topps Consumer Demographics

demographic
index
Female
103
Male
72
<24
55
25-34
101
35-44
121
45-54
90
55-64
56
65+
37
African American
99
Asian
87
Caucasian
99
Hispanic
120
demographic
index
Has Kids
126
No Kids
40
- $20k
106
$20k-40k
98
$40k-60k
102
$60k-80k
101
$80k-100k
89
$100k-125k
103
$125k +
103
No College
115
College
101
Adv. Degree
76

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Topps Basket Affinity & Size

brand
basket affinity
Skittles 9.2x
Lindt 8.6x
Hershey's Kisses 6.0x
Kit Kat 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
275

Where is Topps Purchased?

channels
index
Beauty
10
Club
169
Dollar
280
Drug
131
Food
59
Gas & Convenience
143
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Kool-Aid 1.7x
Hawaiian Punch 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
124
Credit
81
Debit
103
Food Stamps
146

When is Topps Purchased?

day of week
Sun
14.6%
Mon
12.7%
Tue
12.5%
Wed
11.9%
Thu
13.4%
Fri
17.1%
Sat
17.8%
time of day
Morning
11.7%
Noon
16.3%
Afternoon
37.0%
Evening
29.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Topps consumers purchase?

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Why do Topps consumers try new brands?

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Where do Topps consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Topps Target Market

Arrow and target

Who actually buys Topps? Do these consumers match the intended target market of Topps?

Thought bubble

What motivates the target market to purchase Topps?

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What other target market should Topps look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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