Tops Consumer Insights

Who buys Tops?

A Tops consumer is generally very high income, Asian, and adolescent age. Tops consumers are more likely to purchase Tops during larger pantry stocking trips. Brands such as Fresh Express, Kellogg's, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

Tops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
6.8%
Total Basket $ (median)
$47.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tops Consumer Demographics

demographic
index
Female
99
Male
107
<24
133
25-34
86
35-44
95
45-54
119
55-64
107
65+
123
African American
68
Asian
131
Caucasian
102
Hispanic
74
demographic
index
Has Kids
100
No Kids
100
- $20k
77
$20k-40k
110
$40k-60k
102
$60k-80k
99
$80k-100k
96
$100k-125k
93
$125k +
112
No College
81
College
98
Adv. Degree
134

Understand Tops Consumer Behavior

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Tops Basket Affinity & Size

brand
basket affinity
Fresh Express 14.1x
Kellogg's 11.1x
Kelloggs Special K 10.7x
Pop-Tarts 8.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
302

Where is Tops Purchased?

channels
index
Club
403
Dollar
15
Drug
22
Food
130
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.6x
Nabisco Triscuit 1.5x
Dannon Oikos 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
118
Credit
131
Debit
70
Food Stamps
55

When is Tops Purchased?

day of week
Sun
14.8%
Mon
13.4%
Tue
13.2%
Wed
14.1%
Thu
14.8%
Fri
14.0%
Sat
15.7%
time of day
Morning
13.0%
Noon
20.7%
Afternoon
36.8%
Evening
24.7%
Late
4.7%

About Our Tops Consumer Insights

How do we know who buys Tops? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tops consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.