Torani Consumer Insights

Who buys Torani?

A Torani consumer is generally median income, Caucasian, and older age. Torani consumers are more likely to purchase Torani during larger pantry stocking trips. Brands such as Sunny Meadow, Bolthouse Farms, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Torani Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
7.8%
Total Basket $ (median)
$63.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Torani Consumer Demographics

demographic
index
Female
102
Male
79
<24
104
25-34
110
35-44
89
45-54
100
55-64
120
65+
97
African American
72
Asian
89
Caucasian
105
Hispanic
84
demographic
index
Has Kids
95
No Kids
112
- $20k
88
$20k-40k
102
$40k-60k
105
$60k-80k
107
$80k-100k
102
$100k-125k
96
$125k +
87
No College
87
College
104
Adv. Degree
97

Understand Torani Consumer Behavior

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Torani Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.8x
Bolthouse Farms 6.1x
Vlasic 6.0x
Weight Watchers Smart Ones 4.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
397

Where is Torani Purchased?

channels
index
Club
79
Drug
160
Food
83
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.6x
Monster Energy 1.5x
Ro-Tel 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
98
Food Stamps
131

When is Torani Purchased?

day of week
Sun
17.2%
Mon
11.5%
Tue
16.8%
Wed
13.4%
Thu
11.8%
Fri
13.2%
Sat
16.2%
time of day
Morning
15.7%
Noon
15.3%
Afternoon
34.5%
Evening
26.9%
Late
7.6%

About Our Torani Consumer Insights

How do we know who buys Torani? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Torani consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.