TortillaLand Consumer Insights

Who buys TortillaLand?

A TortillaLand consumer is generally very low income, Hispanic, and young adult age. TortillaLand consumers are more likely to purchase TortillaLand during larger pantry stocking trips. Brands such as Oroweat, Farmers Market, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

TortillaLand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.1%
Total Basket $ (median)
$63.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TortillaLand Consumer Demographics

demographic
index
Female
95
Male
145
<24
126
25-34
134
35-44
89
45-54
85
55-64
85
65+
51
African American
15
Asian
95
Caucasian
64
Hispanic
469
demographic
index
Has Kids
117
No Kids
61
- $20k
141
$20k-40k
136
$40k-60k
77
$60k-80k
109
$80k-100k
114
$100k-125k
79
$125k +
51
No College
102
College
102
Adv. Degree
90

Understand TortillaLand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

TortillaLand Basket Affinity & Size

brand
basket affinity
Oroweat 12.8x
Farmers Market 12.3x
Bolthouse Farms 9.3x
Generic Pma 8.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
446

Where is TortillaLand Purchased?

channels
index
Club
134
Food
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.9x
Taylor Farms 1.8x
Diet Dr Pepper 1.8x
Oroweat 1.8x

How Did They Pay?

method
index
Cash
90
Credit
79
Debit
113
Food Stamps
211

When is TortillaLand Purchased?

day of week
Sun
17.0%
Mon
15.2%
Tue
15.5%
Wed
11.6%
Thu
10.9%
Fri
12.4%
Sat
17.4%
time of day
Morning
13.8%
Noon
14.9%
Afternoon
33.7%
Evening
29.3%
Late
8.3%

About Our TortillaLand Consumer Insights

How do we know who buys TortillaLand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the TortillaLand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.