TortillaLand Consumer Insights

Who buys TortillaLand? A TortillaLand consumer is generally very low income, Hispanic, and young adult age. TortillaLand consumers are more likely to purchase TortillaLand during larger pantry stocking trips. Brands such as Oroweat, Farmers Market, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

TortillaLand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.1%
Total Basket $ (median)
$63.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TortillaLand Consumer Demographics

demographic
index
Female
95
Male
145
<24
126
25-34
134
35-44
89
45-54
85
55-64
85
65+
51
African American
15
Asian
95
Caucasian
64
Hispanic
469
demographic
index
Has Kids
117
No Kids
61
- $20k
141
$20k-40k
136
$40k-60k
77
$60k-80k
109
$80k-100k
114
$100k-125k
79
$125k +
51
No College
102
College
102
Adv. Degree
90

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TortillaLand Basket Affinity & Size

brand
basket affinity
Oroweat 12.8x
Farmers Market 12.3x
Bolthouse Farms 9.3x
Generic Pma 8.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
446

Where is TortillaLand Purchased?

channels
index
Club
134
Food
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.9x
Taylor Farms 1.8x
Diet Dr Pepper 1.8x
Oroweat 1.8x

How Did They Pay?

method
index
Cash
90
Credit
79
Debit
113
Food Stamps
211

When is TortillaLand Purchased?

day of week
Sun
17.0%
Mon
15.2%
Tue
15.5%
Wed
11.6%
Thu
10.9%
Fri
12.4%
Sat
17.4%
time of day
Morning
13.8%
Noon
14.9%
Afternoon
33.7%
Evening
29.3%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do TortillaLand consumers purchase?

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Why do TortillaLand consumers try new brands?

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Where do TortillaLand consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TortillaLand Target Market

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Who actually buys TortillaLand? Do these consumers match the intended target market of TortillaLand?

Thought bubble

What motivates the target market to purchase TortillaLand?

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What other target market should TortillaLand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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