Tostitos Consumer Insights

Who buys Tostitos?

A Tostitos consumer is generally very high income, Caucasian, and upper middle age. Tostitos consumers are more likely to purchase Tostitos during larger pantry stocking trips. Brands such as Lays Wavy, Ro-Tel, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$59.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tostitos Consumer Demographics

demographic
index
Female
101
Male
94
<24
101
25-34
94
35-44
102
45-54
108
55-64
94
65+
80
African American
88
Asian
62
Caucasian
108
Hispanic
75
demographic
index
Has Kids
101
No Kids
98
- $20k
83
$20k-40k
91
$40k-60k
93
$60k-80k
99
$80k-100k
107
$100k-125k
111
$125k +
118
No College
89
College
101
Adv. Degree
109

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Tostitos Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.3x
Ro-Tel 4.6x
Old El Paso 4.4x
Fritos 4.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
403

Where is Tostitos Purchased?

channels
index
Beauty
0
Club
34
Dollar
95
Drug
40
Food
158
Gas & Convenience
37
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.2x
Gatorade G2 1.2x
Lays Wavy 1.2x
Yoplait Light 1.1x

How Did They Pay?

method
index
Cash
97
Credit
104
Debit
99
Food Stamps
108

When is Tostitos Purchased?

day of week
Sun
18.9%
Mon
11.5%
Tue
10.8%
Wed
11.1%
Thu
11.3%
Fri
15.6%
Sat
20.7%
time of day
Morning
12.8%
Noon
16.3%
Afternoon
35.5%
Evening
29.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos consumers purchase?

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Why do Tostitos consumers try new brands?

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Where do Tostitos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Target Market

Arrow and target

Who actually buys Tostitos? Do these consumers match the intended target market of Tostitos?

Thought bubble

What motivates the target market to purchase Tostitos?

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What other target market should Tostitos look at?

venn diagram

Which other brands have a similar target market?

About Our Tostitos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.