Tostitos Consumer Insights

Who buys Tostitos?

A Tostitos consumer is generally very high income, Caucasian, and upper middle age. Tostitos consumers are more likely to purchase Tostitos during larger pantry stocking trips. Brands such as Lays Wavy, Ro-Tel, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Tostitos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.1%
Total Basket $ (median)
$59.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tostitos Consumer Demographics

demographic
index
Female
101
Male
94
<24
101
25-34
94
35-44
102
45-54
108
55-64
94
65+
80
African American
88
Asian
62
Caucasian
108
Hispanic
75
demographic
index
Has Kids
101
No Kids
98
- $20k
83
$20k-40k
91
$40k-60k
93
$60k-80k
99
$80k-100k
107
$100k-125k
111
$125k +
118
No College
89
College
101
Adv. Degree
109

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Tostitos Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.3x
Ro-Tel 4.6x
Old El Paso 4.4x
Fritos 4.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
403

Where is Tostitos Purchased?

channels
index
Beauty
0
Club
34
Dollar
95
Drug
40
Food
158
Gas & Convenience
37
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.2x
Gatorade G2 1.2x
Lays Wavy 1.2x
Yoplait Light 1.1x

How Did They Pay?

method
index
Cash
97
Credit
104
Debit
99
Food Stamps
108

When is Tostitos Purchased?

day of week
Sun
18.9%
Mon
11.5%
Tue
10.8%
Wed
11.1%
Thu
11.3%
Fri
15.6%
Sat
20.7%
time of day
Morning
12.8%
Noon
16.3%
Afternoon
35.5%
Evening
29.3%
Late
6.1%

Get More Tostitos Data

Contact us for the latest Tostitos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tostitos consumers switch to?

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Why do consumers stop buying Tostitos products?

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Which retailers do Tostitos shoppers prefer to shop at?

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What motivates consumers to try Tostitos products?

Research the Tostitos Target Market

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Who actually buys Tostitos? Do these consumers match the intended target market of Tostitos?

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What motivates the target market to buy Tostitos?

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What other target market should Tostitos look at?

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Which other brands have a similar target market?

About Our Tostitos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.