Tostitos Cantina Consumer Insights

Who buys Tostitos Cantina?

A Tostitos Cantina consumer is generally very high income, Caucasian, and upper middle age. Tostitos Cantina consumers are more likely to purchase Tostitos Cantina during larger pantry stocking trips. Brands such as Ro-Tel, Tostitos Scoops, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Tostitos Cantina Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tostitos Cantina Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
91
35-44
108
45-54
109
55-64
89
65+
65
African American
75
Asian
59
Caucasian
110
Hispanic
64
demographic
index
Has Kids
100
No Kids
101
- $20k
66
$20k-40k
85
$40k-60k
93
$60k-80k
98
$80k-100k
110
$100k-125k
121
$125k +
125
No College
79
College
103
Adv. Degree
111

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Tostitos Cantina Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.6x
Tostitos Scoops 5.3x
Old El Paso 5.0x
Lays Wavy 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
439

Where is Tostitos Cantina Purchased?

channels
index
Club
1
Dollar
70
Drug
14
Food
159
Gas & Convenience
12
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Tostitos Scoops 1.4x
Diet Dr Pepper 1.4x
Bud Light 1.4x

How Did They Pay?

method
index
Cash
97
Credit
101
Debit
103
Food Stamps
91

When is Tostitos Cantina Purchased?

day of week
Sun
18.8%
Mon
12.8%
Tue
11.2%
Wed
10.8%
Thu
11.5%
Fri
15.4%
Sat
19.5%
time of day
Morning
12.2%
Noon
15.8%
Afternoon
35.9%
Evening
30.1%
Late
5.9%

Get More Tostitos Cantina Data

Contact us for the latest Tostitos Cantina consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tostitos Cantina consumers switch to?

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Why do consumers stop buying Tostitos Cantina products?

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Which retailers do Tostitos Cantina shoppers prefer to shop at?

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What motivates consumers to try Tostitos Cantina products?

Research the Tostitos Cantina Target Market

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Who actually buys Tostitos Cantina? Do these consumers match the intended target market of Tostitos Cantina?

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What motivates the target market to purchase Tostitos Cantina?

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What other target market should Tostitos Cantina look at?

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Which other brands have a similar target market?

About Our Tostitos Cantina Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.