Tostitos Cantina Consumer Insights

Who buys Tostitos Cantina? A Tostitos Cantina consumer is generally very high income, Caucasian, and upper middle age. Tostitos Cantina consumers are more likely to purchase Tostitos Cantina during larger pantry stocking trips. Brands such as Ro-Tel, Tostitos Scoops, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Cantina Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.39

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  • Recent demographic data

Tostitos Cantina Consumer Demographics

demographic
index
Female
101
Male
89
<24
75
25-34
91
35-44
108
45-54
109
55-64
89
65+
65
African American
75
Asian
59
Caucasian
110
Hispanic
64
demographic
index
Has Kids
100
No Kids
101
- $20k
66
$20k-40k
85
$40k-60k
93
$60k-80k
98
$80k-100k
110
$100k-125k
121
$125k +
125
No College
79
College
103
Adv. Degree
111

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Tostitos Cantina Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.6x
Tostitos Scoops 5.3x
Old El Paso 5.0x
Lays Wavy 3.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
439

Where is Tostitos Cantina Purchased?

channels
index
Club
1
Dollar
70
Drug
14
Food
159
Gas & Convenience
12
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Tostitos Scoops 1.4x
Diet Dr Pepper 1.4x
Bud Light 1.4x

How Did They Pay?

method
index
Cash
97
Credit
101
Debit
103
Food Stamps
91

When is Tostitos Cantina Purchased?

day of week
Sun
18.8%
Mon
12.8%
Tue
11.2%
Wed
10.8%
Thu
11.5%
Fri
15.4%
Sat
19.5%
time of day
Morning
12.2%
Noon
15.8%
Afternoon
35.9%
Evening
30.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos Cantina consumers purchase?

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Why do Tostitos Cantina consumers try new brands?

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Where do Tostitos Cantina consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Cantina Target Market

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Who actually buys Tostitos Cantina? Do these consumers match the intended target market of Tostitos Cantina?

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What motivates the target market to purchase Tostitos Cantina?

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What other target market should Tostitos Cantina look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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