Tostitos Dip-Etizers Consumer Insights

Who buys Tostitos Dip-Etizers? A Tostitos Dip-Etizers consumer is generally very low income, African American, and older age. Tostitos Dip-Etizers consumers are more likely to purchase Tostitos Dip-Etizers during larger pantry stocking trips. Brands such as Tostitos Scoops, Lipton Tea, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Dip-Etizers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$43.56

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  • Recent demographic data

Tostitos Dip-Etizers Consumer Demographics

demographic
index
Female
101
Male
88
<24
117
25-34
110
35-44
85
45-54
104
55-64
127
65+
96
African American
137
Asian
64
Caucasian
107
Hispanic
59
demographic
index
Has Kids
91
No Kids
120
- $20k
130
$20k-40k
125
$40k-60k
116
$60k-80k
103
$80k-100k
88
$100k-125k
69
$125k +
58
No College
110
College
102
Adv. Degree
81

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Tostitos Dip-Etizers Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 14.1x
Lipton Tea 9.6x
Fresh Selections 8.0x
Sparkling Ice 7.3x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
408

Where is Tostitos Dip-Etizers Purchased?

channels
index
Drug
19
Food
143
Gas & Convenience
3
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.6x
Armour 1.7x
Ro-Tel 1.6x
Ragu 1.6x

How Did They Pay?

method
index
Cash
83
Credit
98
Debit
105
Food Stamps
162

When is Tostitos Dip-Etizers Purchased?

day of week
Sun
17.9%
Mon
10.5%
Tue
9.3%
Wed
9.5%
Thu
10.7%
Fri
20.5%
Sat
21.6%
time of day
Morning
12.0%
Noon
17.1%
Afternoon
34.1%
Evening
29.4%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos Dip-Etizers consumers purchase?

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Why do Tostitos Dip-Etizers consumers try new brands?

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Where do Tostitos Dip-Etizers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Dip-Etizers Target Market

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Who actually buys Tostitos Dip-Etizers? Do these consumers match the intended target market of Tostitos Dip-Etizers?

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What motivates the target market to purchase Tostitos Dip-Etizers?

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What other target market should Tostitos Dip-Etizers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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