Tostitos Hint of Lime Consumer Insights

Who buys Tostitos Hint of Lime?

A Tostitos Hint of Lime consumer is generally very high income, Hispanic, and upper middle age. Tostitos Hint of Lime consumers are more likely to purchase Tostitos Hint of Lime during larger pantry stocking trips. Brands such as Tostitos Scoops, YoCrunch, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Hint of Lime Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.38

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tostitos Hint of Lime Consumer Demographics

demographic
index
Female
98
Male
116
<24
100
25-34
93
35-44
103
45-54
116
55-64
76
65+
82
African American
109
Asian
98
Caucasian
95
Hispanic
141
demographic
index
Has Kids
101
No Kids
97
- $20k
74
$20k-40k
88
$40k-60k
92
$60k-80k
91
$80k-100k
98
$100k-125k
125
$125k +
137
No College
67
College
103
Adv. Degree
125

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Tostitos Hint of Lime Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 15.4x
YoCrunch 5.3x
Ro-Tel 5.1x
Old El Paso 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
421

Where is Tostitos Hint of Lime Purchased?

channels
index
Club
1
Dollar
21
Drug
53
Food
172
Gas & Convenience
17
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Express 1.4x
Sabra 1.4x
Yoplait Light 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
101
Credit
103
Debit
97
Food Stamps
103

When is Tostitos Hint of Lime Purchased?

day of week
Sun
20.6%
Mon
11.9%
Tue
10.2%
Wed
10.8%
Thu
11.1%
Fri
14.9%
Sat
20.6%
time of day
Morning
11.7%
Noon
16.3%
Afternoon
34.5%
Evening
30.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos Hint of Lime consumers purchase?

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Why do Tostitos Hint of Lime consumers try new brands?

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Where do Tostitos Hint of Lime consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Hint of Lime Target Market

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Who actually buys Tostitos Hint of Lime? Do these consumers match the intended target market of Tostitos Hint of Lime?

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What motivates the target market to purchase Tostitos Hint of Lime?

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What other target market should Tostitos Hint of Lime look at?

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Which other brands have a similar target market?

About Our Tostitos Hint of Lime Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.