Tostitos Natural Consumer Insights

Who buys Tostitos Natural?

A Tostitos Natural consumer is generally higher income, Caucasian, and adolescent age. Tostitos Natural consumers are more likely to purchase Tostitos Natural during larger pantry stocking trips. Brands such as Tostitos Scoops, Ro-Tel, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Tostitos Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tostitos Natural Consumer Demographics

demographic
index
Female
100
Male
99
<24
113
25-34
98
35-44
98
45-54
110
55-64
95
65+
75
African American
94
Asian
71
Caucasian
106
Hispanic
80
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
103
$40k-60k
99
$60k-80k
94
$80k-100k
100
$100k-125k
108
$125k +
104
No College
98
College
99
Adv. Degree
109

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Tostitos Natural Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 15.9x
Ro-Tel 5.1x
Old El Paso 4.4x
Archer Farms 4.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
424

Where is Tostitos Natural Purchased?

channels
index
Beauty
2
Club
3
Dollar
293
Drug
83
Food
71
Gas & Convenience
34
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Tostitos Scoops 1.4x
Utz 1.4x
Yoplait Light 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
115
Credit
89
Debit
102
Food Stamps
115

When is Tostitos Natural Purchased?

day of week
Sun
18.7%
Mon
11.9%
Tue
11.0%
Wed
11.1%
Thu
11.4%
Fri
15.5%
Sat
20.5%
time of day
Morning
13.4%
Noon
16.1%
Afternoon
34.8%
Evening
28.8%
Late
6.9%

About Our Tostitos Natural Consumer Insights

How do we know who buys Tostitos Natural? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tostitos Natural consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.