Tostitos Restaurant Style Consumer Insights

Who buys Tostitos Restaurant Style? Tostitos Restaurant Style consumers are generally very high income, Caucasian, and upper middle age. Tostitos Restaurant Style consumers are more likely to purchase Tostitos Restaurant Style during larger pantry stocking trips. Brands such as Tostitos Scoops, Ro-Tel, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Restaurant Style Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.00

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Tostitos Restaurant Style Consumer Demographics

demographic
index
Female
101
Male
95
<24
99
25-34
86
35-44
98
45-54
124
55-64
101
65+
90
African American
75
Asian
56
Caucasian
109
Hispanic
75
demographic
index
Has Kids
103
No Kids
92
- $20k
75
$20k-40k
86
$40k-60k
90
$60k-80k
102
$80k-100k
106
$100k-125k
117
$125k +
125
No College
80
College
102
Adv. Degree
113

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Tostitos Restaurant Style Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 13.5x
Ro-Tel 6.5x
Old El Paso 5.4x
Lays Wavy 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
434

Where is Tostitos Restaurant Style Purchased?

channels
index
Club
5
Dollar
38
Drug
17
Food
185
Gas & Convenience
41
Mass
76
regions
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What Else Do They Buy?

brand
household affinity
Boars Head 1.4x
Snyders Of Hanover 1.4x
Tostitos Scoops 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
89
Credit
104
Debit
103
Food Stamps
97

When is Tostitos Restaurant Style Purchased?

day of week
Sun
19.7%
Mon
11.6%
Tue
10.7%
Wed
11.4%
Thu
10.8%
Fri
15.5%
Sat
20.3%
time of day
Morning
13.6%
Noon
16.4%
Afternoon
35.3%
Evening
28.8%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos Restaurant Style consumers purchase?

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Why do Tostitos Restaurant Style consumers try new brands?

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Where do Tostitos Restaurant Style consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Restaurant Style Target Market

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Who actually buys Tostitos Restaurant Style? Do these consumers match the intended target market of Tostitos Restaurant Style?

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What motivates the target market to purchase Tostitos Restaurant Style?

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What other target market should Tostitos Restaurant Style look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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