Tostitos Rolls Consumer Insights

Who buys Tostitos Rolls?

A Tostitos Rolls consumer is generally very high income, Caucasian, and upper middle age. Tostitos Rolls consumers are more likely to purchase Tostitos Rolls during larger pantry stocking trips. Brands such as Tostitos Scoops, Ro-Tel, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Tostitos Rolls Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.81

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tostitos Rolls Consumer Demographics

demographic
index
Female
101
Male
91
<24
75
25-34
72
35-44
104
45-54
130
55-64
114
65+
83
African American
57
Asian
47
Caucasian
114
Hispanic
52
demographic
index
Has Kids
104
No Kids
91
- $20k
83
$20k-40k
89
$40k-60k
91
$60k-80k
85
$80k-100k
114
$100k-125k
113
$125k +
136
No College
101
College
101
Adv. Degree
95

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Tostitos Rolls Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 13.0x
Ro-Tel 6.3x
Velveeta 5.0x
Fritos 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
473

Where is Tostitos Rolls Purchased?

channels
index
Club
1
Dollar
19
Drug
26
Food
133
Gas & Convenience
20
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Tostitos Scoops 1.5x
Totino's Pizza Rolls 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
111
Credit
92
Debit
104
Food Stamps
104

When is Tostitos Rolls Purchased?

day of week
Sun
18.6%
Mon
11.7%
Tue
11.3%
Wed
10.6%
Thu
11.1%
Fri
15.4%
Sat
21.3%
time of day
Morning
12.0%
Noon
17.4%
Afternoon
37.3%
Evening
27.9%
Late
5.3%

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Find Answers to Questions

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Which brands do Tostitos Rolls consumers switch to?

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Why do consumers stop buying Tostitos Rolls products?

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Which retailers do Tostitos Rolls shoppers prefer to shop at?

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What motivates consumers to try Tostitos Rolls products?

Research the Tostitos Rolls Target Market

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Who actually buys Tostitos Rolls? Do these consumers match the intended target market of Tostitos Rolls?

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What motivates the target market to buy Tostitos Rolls?

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What other target market should Tostitos Rolls look at?

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Which other brands have a similar target market?

About Our Tostitos Rolls Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.