Tostitos Scoops Consumer Insights

Who buys Tostitos Scoops?

A Tostitos Scoops consumer is generally very high income, Caucasian, and upper middle age. Tostitos Scoops consumers are more likely to purchase Tostitos Scoops during larger pantry stocking trips. Brands such as Ro-Tel, Old El Paso, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Scoops Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$75.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tostitos Scoops Consumer Demographics

demographic
index
Female
101
Male
92
<24
91
25-34
90
35-44
105
45-54
108
55-64
95
65+
84
African American
78
Asian
53
Caucasian
111
Hispanic
65
demographic
index
Has Kids
102
No Kids
96
- $20k
73
$20k-40k
81
$40k-60k
87
$60k-80k
100
$80k-100k
113
$100k-125k
120
$125k +
131
No College
86
College
100
Adv. Degree
114

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Tostitos Scoops Basket Affinity & Size

brand
basket affinity
Ro-Tel 7.3x
Old El Paso 4.7x
Lays Wavy 4.7x
Velveeta 4.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
421

Where is Tostitos Scoops Purchased?

channels
index
Club
68
Dollar
91
Drug
42
Food
154
Gas & Convenience
44
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.3x
Perdue 1.3x
Hellmann's 1.3x
Utz 1.3x

How Did They Pay?

method
index
Cash
94
Credit
106
Debit
100
Food Stamps
88

When is Tostitos Scoops Purchased?

day of week
Sun
18.9%
Mon
10.7%
Tue
10.4%
Wed
11.0%
Thu
11.2%
Fri
16.2%
Sat
21.7%
time of day
Morning
13.4%
Noon
17.1%
Afternoon
35.8%
Evening
28.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos Scoops consumers purchase?

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Why do Tostitos Scoops consumers try new brands?

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Where do Tostitos Scoops consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Scoops Target Market

Arrow and target

Who actually buys Tostitos Scoops? Do these consumers match the intended target market of Tostitos Scoops?

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What motivates the target market to purchase Tostitos Scoops?

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What other target market should Tostitos Scoops look at?

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Which other brands have a similar target market?

About Our Tostitos Scoops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.