Tostitos Simply Natural Consumer Insights

Who buys Tostitos Simply Natural? Tostitos Simply Natural consumers are generally very high income, Caucasian, and older age. Tostitos Simply Natural consumers are more likely to purchase Tostitos Simply Natural during larger pantry stocking trips. Brands such as Sabra, Horizon Organic, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Simply Natural Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.9%
Total Basket $ (median)
$71.05

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  • Attitudinal surveys
  • Recent demographic data

Tostitos Simply Natural Consumer Demographics

demographic
index
Female
97
Male
129
<24
113
25-34
108
35-44
92
45-54
78
55-64
163
65+
106
African American
78
Asian
60
Caucasian
108
Hispanic
71
demographic
index
Has Kids
93
No Kids
116
- $20k
60
$20k-40k
71
$40k-60k
80
$60k-80k
95
$80k-100k
89
$100k-125k
133
$125k +
185
No College
62
College
100
Adv. Degree
147

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Tostitos Simply Natural Basket Affinity & Size

brand
basket affinity
Sabra 11.7x
Horizon Organic 8.0x
Tostitos Scoops 7.5x
Bertolli 7.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
458

Where is Tostitos Simply Natural Purchased?

channels
index
Club
3
Drug
17
Food
139
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.9x
Sabra 1.9x
Arnold 1.7x
Eggland's Best 1.6x

How Did They Pay?

method
index
Cash
79
Credit
124
Debit
93
Food Stamps
70

When is Tostitos Simply Natural Purchased?

day of week
Sun
18.0%
Mon
12.6%
Tue
12.3%
Wed
12.1%
Thu
13.8%
Fri
15.2%
Sat
15.9%
time of day
Morning
14.6%
Noon
19.4%
Afternoon
34.4%
Evening
26.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tostitos Simply Natural consumers purchase?

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Why do Tostitos Simply Natural consumers try new brands?

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Where do Tostitos Simply Natural consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Simply Natural Target Market

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Who actually buys Tostitos Simply Natural? Do these consumers match the intended target market of Tostitos Simply Natural?

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What motivates the target market to purchase Tostitos Simply Natural?

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What other target market should Tostitos Simply Natural look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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