Tostitos Simply Natural Consumer Insights

Who buys Tostitos Simply Natural?

A Tostitos Simply Natural consumer is generally very high income, Caucasian, and older age. Tostitos Simply Natural consumers are more likely to purchase Tostitos Simply Natural during larger pantry stocking trips. Brands such as Sabra, Horizon Organic, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Tostitos Simply Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.9%
Total Basket $ (median)
$71.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tostitos Simply Natural Consumer Demographics

demographic
index
Female
97
Male
129
<24
113
25-34
108
35-44
92
45-54
78
55-64
163
65+
106
African American
78
Asian
60
Caucasian
108
Hispanic
71
demographic
index
Has Kids
93
No Kids
116
- $20k
60
$20k-40k
71
$40k-60k
80
$60k-80k
95
$80k-100k
89
$100k-125k
133
$125k +
185
No College
62
College
100
Adv. Degree
147

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Tostitos Simply Natural Basket Affinity & Size

brand
basket affinity
Sabra 11.7x
Horizon Organic 8.0x
Tostitos Scoops 7.5x
Bertolli 7.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
458

Where is Tostitos Simply Natural Purchased?

channels
index
Club
3
Drug
17
Food
139
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.9x
Sabra 1.9x
Arnold 1.7x
Eggland's Best 1.6x

How Did They Pay?

method
index
Cash
79
Credit
124
Debit
93
Food Stamps
70

When is Tostitos Simply Natural Purchased?

day of week
Sun
18.0%
Mon
12.6%
Tue
12.3%
Wed
12.1%
Thu
13.8%
Fri
15.2%
Sat
15.9%
time of day
Morning
14.6%
Noon
19.4%
Afternoon
34.4%
Evening
26.0%
Late
5.7%

About Our Tostitos Simply Natural Consumer Insights

How do we know who buys Tostitos Simply Natural? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tostitos Simply Natural consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.