Totinos Consumer Insights

Who buys Totinos?

A Totinos consumer is generally very low income, Caucasian, and adolescent age. Totinos consumers are more likely to purchase Totinos during larger pantry stocking trips. Brands such as Banquet, Pop-Tarts, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Totinos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.34
% of Basket $ (median)
6.0%
Total Basket $ (median)
$56.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Totinos Consumer Demographics

demographic
index
Female
102
Male
85
<24
123
25-34
106
35-44
112
45-54
92
55-64
53
65+
40
African American
102
Asian
74
Caucasian
106
Hispanic
77
demographic
index
Has Kids
114
No Kids
68
- $20k
133
$20k-40k
125
$40k-60k
116
$60k-80k
101
$80k-100k
87
$100k-125k
74
$125k +
56
No College
129
College
100
Adv. Degree
66

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Totinos Basket Affinity & Size

brand
basket affinity
Banquet 6.0x
Pop-Tarts 5.1x
Bar-S 4.7x
Chef Boyardee 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
437

Where is Totinos Purchased?

channels
index
Club
51
Dollar
70
Drug
11
Food
117
Gas & Convenience
14
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
97
Credit
77
Debit
105
Food Stamps
257

When is Totinos Purchased?

day of week
Sun
18.6%
Mon
13.0%
Tue
11.6%
Wed
11.6%
Thu
11.6%
Fri
15.6%
Sat
18.0%
time of day
Morning
12.2%
Noon
15.2%
Afternoon
33.1%
Evening
31.4%
Late
8.2%

About Our Totinos Consumer Insights

How do we know who buys Totinos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Totinos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.