Totinos Consumer Insights

Who buys Totinos?

A Totinos consumer is generally very low income, Caucasian, and adolescent age. Totinos consumers are more likely to purchase Totinos during larger pantry stocking trips. Brands such as Banquet, Pop-Tarts, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Totinos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.34
% of Basket $ (median)
6.0%
Total Basket $ (median)
$56.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Totinos Consumer Demographics

demographic
index
Female
102
Male
85
<24
123
25-34
106
35-44
112
45-54
92
55-64
53
65+
40
African American
102
Asian
74
Caucasian
106
Hispanic
77
demographic
index
Has Kids
114
No Kids
68
- $20k
133
$20k-40k
125
$40k-60k
116
$60k-80k
101
$80k-100k
87
$100k-125k
74
$125k +
56
No College
129
College
100
Adv. Degree
66

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Totinos Basket Affinity & Size

brand
basket affinity
Banquet 6.0x
Pop-Tarts 5.1x
Bar-S 4.7x
Chef Boyardee 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
437

Where is Totinos Purchased?

channels
index
Club
51
Dollar
70
Drug
11
Food
117
Gas & Convenience
14
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
97
Credit
77
Debit
105
Food Stamps
257

When is Totinos Purchased?

day of week
Sun
18.6%
Mon
13.0%
Tue
11.6%
Wed
11.6%
Thu
11.6%
Fri
15.6%
Sat
18.0%
time of day
Morning
12.2%
Noon
15.2%
Afternoon
33.1%
Evening
31.4%
Late
8.2%

Get More Totinos Data

Contact us for the latest Totinos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Totinos consumers switch to?

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Why do consumers stop buying Totinos products?

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Which retailers do Totinos shoppers prefer to shop at?

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What motivates consumers to try Totinos products?

Research the Totinos Target Market

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Who actually buys Totinos? Do these consumers match the intended target market of Totinos?

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What motivates the target market to buy Totinos?

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What other target market should Totinos look at?

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Which other brands have a similar target market?

About Our Totinos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.