Totino's Party Pizza Consumer Insights

Who buys Totino's Party Pizza?

A Totino's Party Pizza consumer is generally lower income, African American, and lower middle age. Totino's Party Pizza consumers are more likely to purchase Totino's Party Pizza during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Banquet, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Totino's Party Pizza Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.75
% of Basket $ (median)
4.8%
Total Basket $ (median)
$78.00

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Totino's Party Pizza Consumer Demographics

demographic
index
Female
101
Male
93
<24
110
25-34
111
35-44
116
45-54
81
55-64
50
65+
32
African American
114
Asian
70
Caucasian
107
Hispanic
62
demographic
index
Has Kids
115
No Kids
67
- $20k
130
$20k-40k
133
$40k-60k
119
$60k-80k
100
$80k-100k
90
$100k-125k
70
$125k +
44
No College
132
College
100
Adv. Degree
63

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Totino's Party Pizza Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 10.0x
Banquet 6.8x
Maruchan Ramen 6.3x
Chef Boyardee 5.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
514

Where is Totino's Party Pizza Purchased?

channels
index
Club
0
Dollar
96
Drug
12
Food
96
Gas & Convenience
11
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Totino's Pizza Rolls 1.6x
Blue Bonnet 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
102
Credit
73
Debit
108
Food Stamps
251

When is Totino's Party Pizza Purchased?

day of week
Sun
18.7%
Mon
13.2%
Tue
11.7%
Wed
11.5%
Thu
11.6%
Fri
15.6%
Sat
17.8%
time of day
Morning
12.2%
Noon
14.7%
Afternoon
32.1%
Evening
32.1%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Totino's Party Pizza consumers purchase?

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Why do Totino's Party Pizza consumers try new brands?

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Where do Totino's Party Pizza consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Totino's Party Pizza Target Market

Arrow and target

Who actually buys Totino's Party Pizza? Do these consumers match the intended target market of Totino's Party Pizza?

Thought bubble

What motivates the target market to purchase Totino's Party Pizza?

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What other target market should Totino's Party Pizza look at?

venn diagram

Which other brands have a similar target market?

About Our Totino's Party Pizza Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.