Totino's Pizza Rolls Consumer Insights

Who buys Totino's Pizza Rolls? Totino's Pizza Rolls consumers are generally very low income, Caucasian, and adolescent age. Totino's Pizza Rolls consumers are more likely to purchase Totino's Pizza Rolls during larger pantry stocking trips. Brands such as Totino's Party Pizza, Chef Boyardee, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Totino's Pizza Rolls Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.0%
Total Basket $ (median)
$83.55

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  • Recent demographic data

Totino's Pizza Rolls Consumer Demographics

demographic
index
Female
102
Male
79
<24
134
25-34
102
35-44
110
45-54
99
55-64
55
65+
44
African American
91
Asian
72
Caucasian
107
Hispanic
76
demographic
index
Has Kids
114
No Kids
68
- $20k
135
$20k-40k
119
$40k-60k
115
$60k-80k
103
$80k-100k
88
$100k-125k
76
$125k +
61
No College
129
College
100
Adv. Degree
66

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Totino's Pizza Rolls Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 9.1x
Chef Boyardee 5.3x
Maruchan Ramen 5.2x
Banquet 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
515

Where is Totino's Pizza Rolls Purchased?

channels
index
Club
95
Dollar
58
Drug
13
Food
99
Gas & Convenience
8
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.6x
Chef Boyardee 1.5x
Hawaiian Punch 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
93
Credit
80
Debit
103
Food Stamps
264

When is Totino's Pizza Rolls Purchased?

day of week
Sun
18.7%
Mon
12.8%
Tue
11.4%
Wed
11.5%
Thu
11.6%
Fri
15.6%
Sat
18.4%
time of day
Morning
12.1%
Noon
15.5%
Afternoon
34.0%
Evening
30.5%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Totino's Pizza Rolls consumers purchase?

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Why do Totino's Pizza Rolls consumers try new brands?

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Where do Totino's Pizza Rolls consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Totino's Pizza Rolls Target Market

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Who actually buys Totino's Pizza Rolls? Do these consumers match the intended target market of Totino's Pizza Rolls?

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What motivates the target market to purchase Totino's Pizza Rolls?

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What other target market should Totino's Pizza Rolls look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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