Toufayan Bakeries Consumer Insights

Who buys Toufayan Bakeries? A Toufayan Bakeries consumer is generally very low income, Caucasian, and adolescent age. Toufayan Bakeries consumers are more likely to purchase Toufayan Bakeries during larger pantry stocking trips. Brands such as Sabra, Boars Head, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Toufayan Bakeries Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.5%
Total Basket $ (median)
$62.23

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  • Recent demographic data

Toufayan Bakeries Consumer Demographics

demographic
index
Female
96
Male
134
<24
183
25-34
95
35-44
100
45-54
105
55-64
72
65+
105
African American
64
Asian
87
Caucasian
104
Hispanic
83
demographic
index
Has Kids
92
No Kids
119
- $20k
147
$20k-40k
98
$40k-60k
90
$60k-80k
93
$80k-100k
88
$100k-125k
90
$125k +
121
No College
77
College
100
Adv. Degree
126

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Toufayan Bakeries Basket Affinity & Size

brand
basket affinity
Sabra 15.7x
Boars Head 13.8x
Borden 6.3x
Goya 6.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
440

Where is Toufayan Bakeries Purchased?

channels
index
Drug
2
Food
191
Gas & Convenience
9
Mass
77
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Boars Head 2.0x
Sabra 1.9x
Arnold 1.7x

How Did They Pay?

method
index
Cash
87
Credit
117
Debit
91
Food Stamps
122

When is Toufayan Bakeries Purchased?

day of week
Sun
18.9%
Mon
14.4%
Tue
13.3%
Wed
11.9%
Thu
11.5%
Fri
13.6%
Sat
16.4%
time of day
Morning
13.1%
Noon
17.6%
Afternoon
34.4%
Evening
28.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Toufayan Bakeries consumers purchase?

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Why do Toufayan Bakeries consumers try new brands?

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Where do Toufayan Bakeries consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Toufayan Bakeries Target Market

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Who actually buys Toufayan Bakeries? Do these consumers match the intended target market of Toufayan Bakeries?

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What motivates the target market to purchase Toufayan Bakeries?

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What other target market should Toufayan Bakeries look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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