Townsend Consumer Insights

Who buys Townsend?

A Townsend consumer is generally higher income, Caucasian, and older age. Townsend consumers are more likely to purchase Townsend during mid to large sized trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Townsend Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.38
% of Basket $ (median)
9.3%
Total Basket $ (median)
$100.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Townsend Consumer Demographics

demographic
index
Female
100
Male
105
<24
47
25-34
90
35-44
94
45-54
112
55-64
159
65+
78
African American
65
Asian
59
Caucasian
109
Hispanic
80
demographic
index
Has Kids
87
No Kids
130
- $20k
66
$20k-40k
71
$40k-60k
107
$60k-80k
95
$80k-100k
111
$100k-125k
146
$125k +
102
No College
81
College
96
Adv. Degree
140

Understand Townsend Consumer Behavior

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Townsend Basket Affinity & Size

brand
basket affinity
Taylor Farms 61.2x
Generic Pma 16.7x
Del Monte 15.3x
Planters 12.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
244
Pantry Stocking (21+ Items)
189

Where is Townsend Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.6x
Coca-Cola Zero 1.7x
Jennie-O 1.6x
Generic Pma 1.6x

How Did They Pay?

method
index
Cash
60
Credit
117
Debit
114
Food Stamps
53

When is Townsend Purchased?

day of week
Sun
21.0%
Mon
12.1%
Tue
12.1%
Wed
9.9%
Thu
11.3%
Fri
13.6%
Sat
20.0%
time of day
Morning
13.7%
Noon
19.5%
Afternoon
40.9%
Evening
25.4%
Late
0.5%

Get More Townsend Data

Contact us for the latest Townsend consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Townsend consumers switch to?

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Why do consumers stop buying Townsend products?

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Which retailers do Townsend shoppers prefer to shop at?

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What motivates consumers to try Townsend products?

Research the Townsend Target Market

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Who actually buys Townsend? Do these consumers match the intended target market of Townsend?

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What motivates the target market to buy Townsend?

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What other target market should Townsend look at?

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Which other brands have a similar target market?

About Our Townsend Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.