Townsend Consumer Insights

Who buys Townsend? Townsend consumers are generally higher income, Caucasian, and older age. Townsend consumers are more likely to purchase Townsend during mid to large sized trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Townsend Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.38
% of Basket $ (median)
9.3%
Total Basket $ (median)
$100.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Townsend Consumer Demographics

demographic
index
Female
100
Male
105
<24
47
25-34
90
35-44
94
45-54
112
55-64
159
65+
78
African American
65
Asian
59
Caucasian
109
Hispanic
80
demographic
index
Has Kids
87
No Kids
130
- $20k
66
$20k-40k
71
$40k-60k
107
$60k-80k
95
$80k-100k
111
$100k-125k
146
$125k +
102
No College
81
College
96
Adv. Degree
140

Understand Townsend Consumer Behavior

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Townsend Basket Affinity & Size

brand
basket affinity
Taylor Farms 61.2x
Generic Pma 16.7x
Del Monte 15.3x
Planters 12.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
244
Pantry Stocking (21+ Items)
189

Where is Townsend Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.6x
Coca-Cola Zero 1.7x
Jennie-O 1.6x
Generic Pma 1.6x

How Did They Pay?

method
index
Cash
60
Credit
117
Debit
114
Food Stamps
53

When is Townsend Purchased?

day of week
Sun
21.0%
Mon
12.1%
Tue
12.1%
Wed
9.9%
Thu
11.3%
Fri
13.6%
Sat
20.0%
time of day
Morning
13.7%
Noon
19.5%
Afternoon
40.9%
Evening
25.4%
Late
0.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Townsend consumers purchase?

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Why do Townsend consumers try new brands?

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Where do Townsend consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Townsend Target Market

Arrow and target

Who actually buys Townsend? Do these consumers match the intended target market of Townsend?

Thought bubble

What motivates the target market to purchase Townsend?

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What other target market should Townsend look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us