TOYS R US Consumer Insights

Who buys TOYS R US?

A TOYS R US consumer is generally very high income, Hispanic, and lower middle age. TOYS R US consumers are more likely to purchase TOYS R US during small to mid sized trips. Brands such as Crayola, Starbucks, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

TOYS R US Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$25.00
% of Basket $ (median)
48.3%
Total Basket $ (median)
$51.71

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TOYS R US Consumer Demographics

demographic
index
Female
100
Male
101
<24
30
25-34
84
35-44
129
45-54
77
55-64
92
65+
105
African American
72
Asian
93
Caucasian
99
Hispanic
119
demographic
index
Has Kids
115
No Kids
65
- $20k
42
$20k-40k
66
$40k-60k
79
$60k-80k
108
$80k-100k
109
$100k-125k
125
$125k +
173
No College
78
College
100
Adv. Degree
126

Understand TOYS R US Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

TOYS R US Basket Affinity & Size

brand
basket affinity
Crayola 19.6x
Starbucks 10.0x
Fresh Selections 9.9x
Arnold 7.1x
basket size
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
92

Where is TOYS R US Purchased?

channels
index
Dollar
2
Drug
473
Food
174
Gas & Convenience
125
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Utz 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
131
Credit
100
Debit
96
Food Stamps
5

When is TOYS R US Purchased?

day of week
Sun
15.4%
Mon
8.9%
Tue
10.0%
Wed
9.1%
Thu
10.7%
Fri
18.5%
Sat
27.4%
time of day
Morning
16.5%
Noon
20.5%
Afternoon
35.5%
Evening
22.0%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do TOYS R US consumers purchase?

check mark

Why do TOYS R US consumers try new brands?

check mark

Where do TOYS R US consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TOYS R US Target Market

Arrow and target

Who actually buys TOYS R US? Do these consumers match the intended target market of TOYS R US?

Thought bubble

What motivates the target market to purchase TOYS R US?

magnifying glass

What other target market should TOYS R US look at?

venn diagram

Which other brands have a similar target market?

About Our TOYS R US Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.