TOYS R US Consumer Insights

Who buys TOYS R US?

A TOYS R US consumer is generally very high income, Hispanic, and lower middle age. TOYS R US consumers are more likely to purchase TOYS R US during small to mid sized trips. Brands such as Crayola, Starbucks, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

TOYS R US Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$25.00
% of Basket $ (median)
48.3%
Total Basket $ (median)
$51.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TOYS R US Consumer Demographics

demographic
index
Female
100
Male
101
<24
30
25-34
84
35-44
129
45-54
77
55-64
92
65+
105
African American
72
Asian
93
Caucasian
99
Hispanic
119
demographic
index
Has Kids
115
No Kids
65
- $20k
42
$20k-40k
66
$40k-60k
79
$60k-80k
108
$80k-100k
109
$100k-125k
125
$125k +
173
No College
78
College
100
Adv. Degree
126

Understand TOYS R US Consumer Behavior

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TOYS R US Basket Affinity & Size

brand
basket affinity
Crayola 19.6x
Starbucks 10.0x
Fresh Selections 9.9x
Arnold 7.1x
basket size
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
92

Where is TOYS R US Purchased?

channels
index
Dollar
2
Drug
473
Food
174
Gas & Convenience
125
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Utz 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
131
Credit
100
Debit
96
Food Stamps
5

When is TOYS R US Purchased?

day of week
Sun
15.4%
Mon
8.9%
Tue
10.0%
Wed
9.1%
Thu
10.7%
Fri
18.5%
Sat
27.4%
time of day
Morning
16.5%
Noon
20.5%
Afternoon
35.5%
Evening
22.0%
Late
5.4%

Get More TOYS R US Data

Better understand TOYS R US consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do TOYS R US consumers switch to?

Stop sign

Why do consumers stop buying TOYS R US products?

Store front

Which retailers do TOYS R US shoppers prefer to shop at?

Sale sign

What motivates consumers to try TOYS R US products?

Research the TOYS R US Target Market

Arrow and target

Who actually buys TOYS R US? Do these consumers match the intended target market of TOYS R US?

Thought bubble

What motivates the target market to buy TOYS R US?

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What other target market should TOYS R US look at?

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Which other brands have a similar target market?

About Our TOYS R US Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.