TOYS R US Consumer Insights

Who buys TOYS R US?

A TOYS R US consumer is generally very high income, Hispanic, and lower middle age. TOYS R US consumers are more likely to purchase TOYS R US during small to mid sized trips. Brands such as Crayola, Starbucks, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

TOYS R US Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$25.00
% of Basket $ (median)
48.3%
Total Basket $ (median)
$51.71

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TOYS R US Consumer Demographics

demographic
index
Female
100
Male
101
<24
30
25-34
84
35-44
129
45-54
77
55-64
92
65+
105
African American
72
Asian
93
Caucasian
99
Hispanic
119
demographic
index
Has Kids
115
No Kids
65
- $20k
42
$20k-40k
66
$40k-60k
79
$60k-80k
108
$80k-100k
109
$100k-125k
125
$125k +
173
No College
78
College
100
Adv. Degree
126

Understand TOYS R US Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

TOYS R US Basket Affinity & Size

brand
basket affinity
Crayola 19.6x
Starbucks 10.0x
Fresh Selections 9.9x
Arnold 7.1x
basket size
index
Urgent Need (1-2 Items)
91
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
92

Where is TOYS R US Purchased?

channels
index
Dollar
2
Drug
473
Food
174
Gas & Convenience
125
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Utz 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
131
Credit
100
Debit
96
Food Stamps
5

When is TOYS R US Purchased?

day of week
Sun
15.4%
Mon
8.9%
Tue
10.0%
Wed
9.1%
Thu
10.7%
Fri
18.5%
Sat
27.4%
time of day
Morning
16.5%
Noon
20.5%
Afternoon
35.5%
Evening
22.0%
Late
5.4%

About Our TOYS R US Consumer Insights

How do we know who buys TOYS R US? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the TOYS R US consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.