Tradewinds Consumer Insights

Who buys Tradewinds?

A Tradewinds consumer is generally slightly higher income, African American, and upper middle age. Tradewinds consumers are more likely to purchase Tradewinds during larger pantry stocking trips. Brands such as V8, Tropicana, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Tradewinds Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$47.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tradewinds Consumer Demographics

demographic
index
Female
99
Male
108
<24
78
25-34
79
35-44
99
45-54
126
55-64
117
65+
91
African American
105
Asian
92
Caucasian
105
Hispanic
71
demographic
index
Has Kids
96
No Kids
108
- $20k
116
$20k-40k
87
$40k-60k
88
$60k-80k
86
$80k-100k
129
$100k-125k
108
$125k +
108
No College
124
College
98
Adv. Degree
84

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Tradewinds Basket Affinity & Size

brand
basket affinity
V8 6.2x
Tropicana 5.0x
Vlasic 5.0x
Birds Eye 4.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
375

Where is Tradewinds Purchased?

channels
index
Club
78
Dollar
1
Drug
49
Food
190
Gas & Convenience
120
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.1x
Arizona (Beverage) 1.6x
Maxwell House 1.6x
International Delight 1.5x

How Did They Pay?

method
index
Cash
130
Credit
96
Debit
87
Food Stamps
109

When is Tradewinds Purchased?

day of week
Sun
17.0%
Mon
12.7%
Tue
11.9%
Wed
11.9%
Thu
11.3%
Fri
16.9%
Sat
18.3%
time of day
Morning
14.3%
Noon
14.5%
Afternoon
34.4%
Evening
29.0%
Late
7.9%

Get More Tradewinds Data

Contact us for the latest Tradewinds consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tradewinds consumers switch to?

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Why do consumers stop buying Tradewinds products?

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Which retailers do Tradewinds shoppers prefer to shop at?

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What motivates consumers to try Tradewinds products?

Research the Tradewinds Target Market

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Who actually buys Tradewinds? Do these consumers match the intended target market of Tradewinds?

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What motivates the target market to buy Tradewinds?

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What other target market should Tradewinds look at?

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Which other brands have a similar target market?

About Our Tradewinds Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.