Tradewinds Consumer Insights

Who buys Tradewinds? Tradewinds consumers are generally slightly higher income, African American, and upper middle age. Tradewinds consumers are more likely to purchase Tradewinds during larger pantry stocking trips. Brands such as V8, Tropicana, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Tradewinds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$47.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tradewinds Consumer Demographics

demographic
index
Female
99
Male
108
<24
78
25-34
79
35-44
99
45-54
126
55-64
117
65+
91
African American
105
Asian
92
Caucasian
105
Hispanic
71
demographic
index
Has Kids
96
No Kids
108
- $20k
116
$20k-40k
87
$40k-60k
88
$60k-80k
86
$80k-100k
129
$100k-125k
108
$125k +
108
No College
124
College
98
Adv. Degree
84

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Tradewinds Basket Affinity & Size

brand
basket affinity
V8 6.2x
Tropicana 5.0x
Vlasic 5.0x
Birds Eye 4.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
375

Where is Tradewinds Purchased?

channels
index
Club
78
Dollar
1
Drug
49
Food
190
Gas & Convenience
120
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.1x
Arizona (Beverage) 1.6x
Maxwell House 1.6x
International Delight 1.5x

How Did They Pay?

method
index
Cash
130
Credit
96
Debit
87
Food Stamps
109

When is Tradewinds Purchased?

day of week
Sun
17.0%
Mon
12.7%
Tue
11.9%
Wed
11.9%
Thu
11.3%
Fri
16.9%
Sat
18.3%
time of day
Morning
14.3%
Noon
14.5%
Afternoon
34.4%
Evening
29.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tradewinds consumers purchase?

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Why do Tradewinds consumers try new brands?

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Where do Tradewinds consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tradewinds Target Market

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Who actually buys Tradewinds? Do these consumers match the intended target market of Tradewinds?

Thought bubble

What motivates the target market to purchase Tradewinds?

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What other target market should Tradewinds look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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