Traditional Medicinals Consumer Insights

Who buys Traditional Medicinals?

A Traditional Medicinals consumer is generally very low income, African American, and young adult age. Traditional Medicinals consumers are more likely to purchase Traditional Medicinals during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Traditional Medicinals Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
8.2%
Total Basket $ (median)
$54.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Traditional Medicinals Consumer Demographics

demographic
index
Female
99
Male
108
<24
115
25-34
133
35-44
94
45-54
80
55-64
74
65+
76
African American
138
Asian
125
Caucasian
94
Hispanic
102
demographic
index
Has Kids
94
No Kids
113
- $20k
127
$20k-40k
107
$40k-60k
97
$60k-80k
92
$80k-100k
86
$100k-125k
114
$125k +
92
No College
96
College
98
Adv. Degree
113

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Traditional Medicinals Basket Affinity & Size

brand
basket affinity
Entenmann's 9.1x
Perdue 8.0x
YoCrunch 7.4x
Goya 6.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
343

Where is Traditional Medicinals Purchased?

channels
index
Club
7
Dollar
0
Drug
31
Food
169
Gas & Convenience
36
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.7x
Almond Breeze 1.6x
Horizon Organic 1.5x
Perdue 1.5x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
100
Food Stamps
120

When is Traditional Medicinals Purchased?

day of week
Sun
16.8%
Mon
13.7%
Tue
13.1%
Wed
13.4%
Thu
11.9%
Fri
13.7%
Sat
17.4%
time of day
Morning
13.8%
Noon
15.9%
Afternoon
34.0%
Evening
30.2%
Late
6.1%

About Our Traditional Medicinals Consumer Insights

How do we know who buys Traditional Medicinals? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Traditional Medicinals consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.