Traditional Medicinals Consumer Insights

Who buys Traditional Medicinals?

A Traditional Medicinals consumer is generally very low income, African American, and young adult age. Traditional Medicinals consumers are more likely to purchase Traditional Medicinals during larger pantry stocking trips. Brands such as Entenmann's, Perdue, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Traditional Medicinals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
8.2%
Total Basket $ (median)
$54.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Traditional Medicinals Consumer Demographics

demographic
index
Female
99
Male
108
<24
115
25-34
133
35-44
94
45-54
80
55-64
74
65+
76
African American
138
Asian
125
Caucasian
94
Hispanic
102
demographic
index
Has Kids
94
No Kids
113
- $20k
127
$20k-40k
107
$40k-60k
97
$60k-80k
92
$80k-100k
86
$100k-125k
114
$125k +
92
No College
96
College
98
Adv. Degree
113

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Traditional Medicinals Basket Affinity & Size

brand
basket affinity
Entenmann's 9.1x
Perdue 8.0x
YoCrunch 7.4x
Goya 6.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
343

Where is Traditional Medicinals Purchased?

channels
index
Club
7
Dollar
0
Drug
31
Food
169
Gas & Convenience
36
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.7x
Almond Breeze 1.6x
Horizon Organic 1.5x
Perdue 1.5x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
100
Food Stamps
120

When is Traditional Medicinals Purchased?

day of week
Sun
16.8%
Mon
13.7%
Tue
13.1%
Wed
13.4%
Thu
11.9%
Fri
13.7%
Sat
17.4%
time of day
Morning
13.8%
Noon
15.9%
Afternoon
34.0%
Evening
30.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Traditional Medicinals consumers purchase?

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Why do Traditional Medicinals consumers try new brands?

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Where do Traditional Medicinals consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Traditional Medicinals Target Market

Arrow and target

Who actually buys Traditional Medicinals? Do these consumers match the intended target market of Traditional Medicinals?

Thought bubble

What motivates the target market to purchase Traditional Medicinals?

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What other target market should Traditional Medicinals look at?

venn diagram

Which other brands have a similar target market?

About Our Traditional Medicinals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.